When you’re making an attorney profile on LinkedIn, you’re essentially posting your business in the White Pages, with one major difference: you’re allowed to add as much information about your firm as you want. That means you should be selective about which information to include (and what information you should leave out).
Here are a few tips to getting started with LinkedIn for legal marketing:
- Create your profile. LinkedIn requires a bit more background information than Facebook, but making a fully stocked profile will be worth it. Be sure to add awards you have won, local groups you belong to, and past degrees from universities and law school programs. This is where people will come to read about your past experiences, but also how your school chums will find you when they need a lawyer.
- Post your links. Unlike Facebook, LinkedIn focuses on the local audience, making it easier for people in your area to find you. Direct these locals to your website as quickly as possible by adding links to your site, your YouTube page, and your other social media—they should all interlink with your website.
- Build your contacts. It’s important to remember that LinkedIn is not Facebook, and you don’t want to be “friends” with just anyone the system pulls out of your email address book. Your LinkedIn contacts list should consist of people you have known in a professional capacity who have a positive opinion of your firm.
- Check your stats. LinkedIn offers a running count of the people who have visited your page in recent weeks. You may already have your own tracking methods (which is great!), but this will help you know where to focus your marketing efforts.