Achieve Great Legal Marketing Success with Proper Pay-Per-Click Advertising and Great Lawyer Advertising Ideas (Part 2 of 2)

In a previous article, we started discussing how pay-per-click can be one of your important and successful lawyer advertising ideas. Specifically, our legal marketing consultants described the importance of identifying your geographic area, how to choose keywords, how to write a good ad, and how to choose a good destination URL. However, in that article we promised you even more ideas to make your pay-per-click attorney marketing successful. Those ideas are shared below.

How to Make Your Pay-per-click Advertising Successful After Your Campaign Has Started

Once you have designed an effective pay-per-click attorney advertisement, your work has not ended. While you may believe that you have chosen the most effective keywords and optimally designed your ad for maximum conversion, it remains important to follow up on your own campaign.

After your campaign has started, you should:
  • Track the performance of your ads. Your tracking system should be in place before your ads go live. You want to be able to know what is working and what is wasting money. Most search engines offer free tracking software, but you still need to set it up and learn how to use it. Google also offers a free tool known as Google Analytics that may be useful for tracking the performance of pay-per-click advertising.
  • Review Google AdWords Reports. Google AdWords is another free tool from Google that help you figure out how your ads are performing. Different AdWords Reports can analyze different aspects of your ad. For example, a placement/keyword report will analyze your keywords, an ad performance report will analyze your ad and a URL performance report will analyze your landing pages.


How to Learn More Successful Lawyer Advertising Ideas

Effective pay-per-click legal marketing campaigns are only one part of a good law firm marketing campaign. To learn more ideas that could benefit your small law firm, please read a FREE chapter of our Great Legal Marketing book and please call an experienced legal marketing consultant at 703.591.9829.
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.