When you meet Shaun Buck and Newsletter Pro team, you are struck by how much importance they place on their customers. This sounds a little like Captain Obvious giving businesses 101 tips, but many businesses forget that their customers are the number one most important thing in their world. That is what makes Newsletter Pro different from any newsletter service out there... Customer Service.
We want our Great Legal Marketing members to LOVE their newsletter. We don't want people to just 'like' it. Liking something is what you do on Facebook, loving something is telling all your friends about how amazing the experience is and bragging to your competitors how good you have it. That is the kind of experience you get with Newsletter Pro and their team.
What You Get With Newsletter Pro
- ✔ You Get Your Personal Newsletter Team
How do you start to put together a newsletter? You have to write the content, find and purchase the images, select the layout, design the text and images, proofread the writing... we're sure you get the idea. It is a ton of work, and that is the barrier a busy small business owner has in order to produce a content filled, interesting newsletter that will get your customers to remember you. With Newsletter Pro you will get an entire team dedicated to making your newsletter one that people will love and remember.
Your own team of people, creating a business generating newsletter that will pay for itself through client leads, referrals, and it will nurture your current client base. That is the power of having a team of newsletter professionals who can do all the hard work, and all you will see is the benefits.
- ✔ Newsletter Pro understands how newsletters work
What do successful Great Legal Marketing members (including 2015 Marketer of the Year Tim Semelroth) have in common? They all print a monthly newsletter. A monthly newsletter is one of the most important marketing pieces you can have for your business. Ben Glass prints a monthly newsletter for his practice and every month there are responses from his tribe of followers. The responses he gets only mean that the newsletter is working; people remember Ben's practice and recommend him to others.
Newsletter Pro understands the difference between a good newsletter and a great newsletter. They understand demographics and more importantly, they understand your demographic. They send out hundreds of thousands of newsletters a month, and they have the newsletter insider information that you wont get with any other newsletter program. They know what should be on your page 1, on the back, on page 4, and they grow their understanding of newsletters each month.
- ✔ They understand how to write in your voice
Shaun Buck and his team have not met you yet, but when they do they work to give your newsletter your personality. Each month, you will be interviewed by your project manager for 15 minutes. That's it. Newsletter Pro are (pardon my pun) the pros at identifying your voice and conveying that in the writing, design, and layout of your newsletter.
The Golden Rule of newsletter marketing is the 60/40 rule. Your newsletter should be 40% business, and 60% personality. You want a newsletter program that understands this. Shaun Buck's team delivers a newsletter product that will help you connect with your clients and convey the image you want to project for your firm.
- ✔ Newsletter Pro makes it easy
Putting together an amazing newsletter that does the job of nurturing your tribe of followers and getting new clients in the door is not an easy task, unless you are using the Newsletter Pro. The biggest pro to using Newsletter Pro is that they make it easy
What you want is a monthly newsletter that mails each month and that uses as little of your time as possible. Flip the newsletter light switch and watch your business grow.