As a new attorney, you learn from more experienced attorneys. Some of what you learn is invaluable. However, some of what you learn may hold you back. Attorney advertising, for example, has changed dramatically in recent years. The changes, while ethical, are not uniformly embraced by all experienced attorneys, some of whom choose to continue with typical legal marketing techniques. If you market your own law firm in the same way, then you might miss out on incredible opportunities. Our Great Legal Marketing Consultants don’t want that to happen to you. Instead, we want you to be aware of some of the limitations associated with typical legal marketing techniques and to avoid them.
Think Twice Before Using These Methods to Market Your Law Firm
Now that you are in a position to make your own decisions about law firm marketing, it is important to carefully consider the pros and cons of these typical legal marketing techniques:
- Joining Lots of Committees. By all means, if you are interested in joining a committee, go ahead and join. However, if you are doing it in hopes of drumming up business, then you are likely expending a lot of effort for little reward.
- Putting an Ad in the Yellow Pages. When was the last time you picked up a phone book? Your potential clients aren’t picking up the phone book either.
- Limiting Written Information. It used to be said that potential clients were not interested in lots of written information in your advertisements. That may be true on TV or traditional print ads, but it is not true on the internet. Your potential clients want their questions answered, and you have the ability to do it via internet legal marketing.
Call Great Legal Marketing if You Are Ready to Learn More Innovative Legal Marketing Techniques
Want to learn more about what to do, and not to do, to further your law firm marketing goals? If so, then we encourage you to read a FREE chapter of our Great Legal Marketing book and to call us directly at 703.591.9829.