How do you know if your legal marketing plan is going to work, or if your marketing investment is worth the expense? Below, Great Legal Marketing consultants share three questions you should ask — and the answers that you should expect — before you spend a dime on advertising.
Questions to Ask Before Paying for a Marketing Plan
Before you begin implementing your small law firm marketing plan, your legal marketing consultant should be able to answer the following questions for you:
- What happens if the marketing plan is successful? How will names, addresses and emails be collected for our database? How will we reach out to people who have a case?
- How can we convince people that we are the right attorneys for the job without being like everyone else, or violating state bar ethical regulations? It may seem like an impossible balance to achieve, but there is a way to be unique, exciting, and ethical in your law firm marketing practices.
- How can we educate potential clients and manage their expectations? Think about the questions clients have and how you can answer them in a helpful way without promising them results that you may not be able to achieve.
Learn More Great Legal Marketing Ideas!
The broad questions, and answers, we describe above are just the tip of the iceberg. To learn more great lawyer marketing ideas that can change your business and your life, please read a FREE chapter of our Great Legal Marketing book and contact us directly at 703.591.9829.