Your law firm’s marketing machine is a lot like a car. You need to constantly provide proper maintenance to keep it running smoothly and avoid any sudden breakdowns or fender-benders. You make small changes, such as rotating the tires, changing the oil, realigning the steering wheel, and even just washing your car to keep it in tip top shape. You may notice that when all these small changes are put into place, you feel like you’re driving a brand new car. That’s how you should manage your firm’s marketing; making small changes that, when put together, make a big difference in your firm.
The best part about small changes is that, well, they’re small. They don’t take up a huge chunk of your time or money, but they have the potential to yield big results when combined with other small changes. In the time it takes you to eat lunch, you could be creating marketing materials that can produce significant improvements in your firm.
The trick to these small changes is that you want to make sure that they will actually do something to boost the efficiency of your firm’s marketing. Some great things that you can do are:
- Shoot quality videos to use online,
- Change up the way your staff answers phones and communicates with clients,
- Create audio recordings and free reports for potential clients,
- And rewrite the templates you use when sending personal letters to your clients.
Most of these things can be done quickly and cost-effectively. You will be amazed at the difference that changing up a few simple things can do. However, you have to make sure keep up with your firm’s marketing maintenance. Create a plan, come up with a few new strategies, and stick to it. Don’t let it get away from you. If you do this, you may find yourself raking in a few more clients and having a little extra money in your wallet.