Legal Marketing Plan – Are You on the Right Track?

Here's the truth. In order to make law firm marketing work you must put forth the effort to make it work. If you do not put in the required effort, then it is easy for your marketing plan to go off on the wrong track.

To determine if your legal marketing plan is on the right track, we suggest that you ask (and, more importantly, answer) the following questions:

  • What kinds of calls are coming into your office? Are the clients you want to represent calling you, or are you getting calls about cases you would rather not handle? For example, if you are a personal injury lawyer and you are not interested in soft tissue car accident injuries but you do represent people with spinal cord injuries or traumatic brain injuries, then you want your marketing to reflect that so that you are mostly approached by the seriously injured.
  • Why are those calls coming in? You need to find out why prospective clients are calling you so you can keep track of your marketing efforts. For example, was it a particular video or free offer that made them find out more about you and make the call?
  • What do your website traffic statistics look like? Are people sticking around and really reading or watching what you post, or are they bouncing quickly? Which areas of your website are getting the most traffic?
  • What is the feedback like for your website and other marketing materials? Are they exciting? Are people talking about them? We don't much care if other lawyers are critical of your attorney marketing strategies, but we do care that they are generating buzz.

If you are committed to changing your practice to take the cases that you truly want to take, and if you are committed to changing your life, then the first thing you need to do is to get your small law firm marketing plan on track. For more ideas on how to implement effective strategies, please watch the videos and read the articles on our website, and for more information, please call us at 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.