Books: the Innovative Legal Marketing Tools You Can’t Afford to Ignore

Writing a book is a great way to get the attention of potential clients.Most lawyers think about their attorney marketing in terms of a website, some ads in various directories, and perhaps some TV, radio, or print advertisements. Those lawyers are not going to get the clients they want for their law firm.

The lawyers who succeed are the ones who are willing to engage in innovative marketing practices. They are going to think outside of the box and consider exciting marketing ideas that will help them meet their definition of success.

Why You Need a Book as Part of Your Law Firm Marketing Plan

A well-written book on a subject that answers the questions of clients in your practice area can:

  • Establish you as an expert in the field.
  • Subtly encourage the right clients to call your law firm.
  • Help you develop a database of contacts for future marketing efforts.

How to Write a Book and Find Out More Innovative Legal Marketing Ideas

Despite the benefits of writing a book, the idea makes some lawyers nervous. How are you going to find time to write a book on top of everything else that you have to do? You have a couple of different options. First, you can schedule a certain amount of time each day or week to work on your book. You are writing on a subject that you know well and the words will likely flow easily. Alternatively, you may use a ghostwriter to write a draft of your book that you edit.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.