In order to be effective, the legal newsletter should go out to every individual who is a part of the law firm's marketing funnel on a monthly basis. Great Legal Marketing, for example, sends out approximately 4,500 print newsletters each month. The extra effort pays off over time. Clients who have been a part of a firm's funnel for years may eventually come forward with a great case on behalf of themselves or someone they know and referred to the firm. They will remember the law firm because the effective lawyer marketing strategy established a tangible presence in the individual's mind every month for many years. Clients in need of legal representation generally do not search for an attorney through television or radio advertisements. Instead, they ask trusted contacts for referrals or reach out to an attorney who is familiar to them.
Three guidelines to follow in order to draft a successful legal newsletter are as follows:
Offer interesting content
Write about issues that your target audience can relate to
Educate recipients with information pertaining to their legal problems
To bring your law firm enough success to vault it into the top 20% of successful firms, utilize an effective, printed legal newsletter. For more information, contact attorney marketing specialist Ben Glass at Great Legal Marketing. Fill out our online form or call our office at 703-591-9829 for more information.