The Internet uses some of the most basic information to put the right people in contact with one another, and puts any piece of information right at the fingertips of anyone who wants it.
Despite these extremely beneficial improvements in information and communication, some law firms still just use the Internet to display the same tacky image they’re using in their local Yellow Pages. There is more to it than that, and any company not taking advantage of everything the Internet has to offer is wasting their domain space.
Search engines like Google are a great way to get your name out there. If you have relevant information and an attractive website, you could pull in the right clients and make everything that much better. But that’s not even the best part of Internet marketing for your legal practice! Law firms can reveal that they have the information potential clients are looking for, and those seeking legal advice would be foolish not to get in contact with a law firm offering free information on their exact area of interest.
Law firms can try to run advertisements that are attractive and draw inspiration from our traditions of justice, but a website or online ad is a great place to showcase that a firm can be a dominant source of information on a particular practice area. If a lawyer can trade information through a book or DVD for a simple piece of contact information, they can easily capitalize on future communications.
The Internet is not just another medium for entertainment, or even for education. It’s an opportunity for people to get in contact with the people they’re looking for, and a way to find the information they know they need. Become the source of that information, and you become the lead firm someone thinks of when they decide to act on that information.