Here is your path to legal marketing success:
- Decide what business you are really in (Hint: I do [name your practice area] is NOT the right answer
- Decide what you want your life and practice to look like
- Decide what the “perfect client” who supports #2 looks like
- Write a book – and then write another book and a bunch of free reports that will attract the perfect client you described in #3 and repel the rest
- Get a good website. (FosterWebMarketing.com). No more sites designed by cousins. No more three-year contracts with a site that brags about YOU.
- Get a good database. (Infusionsoft.com). Sure, there are others that can get you started, but hang around with us, and you’ll soon outgrow every other system.
- Create on-line and off-line marketing that drive requests for the books and reports described in #4. (OK, I didn’t say this was simple. Content wins. Massive content. Everywhere)
- Create a multi-step, multi-media follow-up system that begins with a shock and awe package. Most are lazy about this and give up on new leads way too early.
- Create a system for nurturing your herd/tribe/group of raving fans. (Printed, and mailed newsletter, identification of and celebritizing of mavens.)
- Create a good referral system. We all know that referrals tend to be the best clients, yet most of us don’t have a system for maximizing referrals. This system, we believe, starts with “what can I do for you?” We know a ton. Share it.
Starting over can be scary, but it can also be exciting, revitalizing, and motivating. That's why many people daydream about what they would do if they could "start over."