Here is your path to legal marketing success:
- Decide what business you are really in (Hint: I do [name your practice area] is NOT the right answer
- Decide what you want your life and practice to look like
- Decide what the “perfect client” who supports #2 looks like
- Write a book – and then write another book and a bunch of free reports that will attract the perfect client you described in #3 and repel the rest
- Get a good website. (FosterWebMarketing.com). No more sites designed by cousins. No more three-year contracts with a site that brags about YOU.
- Get a good database. (Infusionsoft.com). Sure, there are others that can get you started, but hang around with us, and you’ll soon outgrow every other system.
- Create on-line and off-line marketing that drive requests for the books and reports described in #4. (OK, I didn’t say this was simple. Content wins. Massive content. Everywhere)
- Create a multi-step, multi-media follow-up system that begins with a shock and awe package. Most are lazy about this and give up on new leads way too early.
- Create a system for nurturing your herd/tribe/group of raving fans. (Printed, and mailed newsletter, identification of and celebritizing of mavens.)
- Create a good referral system. We all know that referrals tend to be the best clients, yet most of us don’t have a system for maximizing referrals. This system, we believe, starts with “what can I do for you?” We know a ton. Share it.
You’re probably asking yourself: What the heck happens next? How do I get a steady stream of clients? Am I doing enough in my marketing? Is there anyone who’s made it to the top of the mountain who can point me in the right direction?