There are Some Things You Should Know:

Here is your path to legal marketing success:

  1. Decide what business you are really in (Hint: I do [name your practice area] is NOT the right answer
  2. Decide what you want your life and practice to look like
  3. Decide what the “perfect client” who supports #2 looks like
  4. Write a book – and then write another book and a bunch of free reports that will attract the perfect client you described in #3 and repel the rest
  5. Get a good website. (FosterWebMarketing.com). No more sites designed by cousins. No more three-year contracts with a site that brags about YOU.
  6. Get a good database. (Infusionsoft.com). Sure, there are others that can get you started, but hang around with us, and you’ll soon outgrow every other system.
  7. Create on-line and off-line marketing that drive requests for the books and reports described in #4. (OK, I didn’t say this was simple. Content wins. Massive content. Everywhere)
  8. Create a multi-step, multi-media follow-up system that begins with a shock and awe package. Most are lazy about this and give up on new leads way too early.
  9. Create a system for nurturing your herd/tribe/group of raving fans. (Printed, and mailed newsletter, identification of and celebritizing of mavens.)
  10. Create a good referral system. We all know that referrals tend to be the best clients, yet most of us don’t have a system for maximizing referrals. This system, we believe, starts with “what can I do for you?” We know a ton. Share it.

Request Your Marketing Breakthrough Kit Today!Most attorneys start their firms assuming that being a really, really good attorney should, in an of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.

Attorneys are catching on, however, and those who succeed have learned to leverage their current resources to create effective (and ethical) marketing. What they learned isn’t a magic pill or silver bullet, but a different approach to marketing that the elders of the profession haven’t considered.

If you want a peek at what successful attorneys use to market their practice, this special Marketing Breakthrough kit is your logical next step.

We’ve put together a FREE (and potentially life-changing) marketing kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your Marketing Breakthrough Kit from Great Legal Marketing!

Request Your Marketing Breakthrough Kit Today!

Ben Glass
by Ben Glass
Connect with me
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.