In order to eliminate all but the most valuable clients, the law firm must have an effective marketing strategy in place. The core of a successful attorney marketing plan is a solid understanding of who the firm's perfect client is. From there, the legal marketing strategy should be geared specifically to that target audience. The marketing materials should:
Address the questions that your perfect client seeks answers for
Offer interesting and unique content that provides valuable information about the legal issues your perfect client faces
Present the information in a place that your perfect client frequently accesses, such as the internet
Every aspect of the overall marketing strategy should be founded on the concept of who the firm's ideal clients are. Investing the time to develop an accurate picture of the firm's perfect clients will pay off in the form of increased revenue and a better overall quality of life. The law firm will spend less time offering free consultations to clients who are not a good fit for the firm. It will also be investing its advertising budget more efficiently, given that the strategy will be targeted for the perfect client. By targeting this group, the law firm can stop settling for less than ideal clients.
For more information on how your law firm marketing strategy can help build a list of strictly "perfect" clients, contact the experts at Great Legal Marketing. Fill out our online form or call our office at 703-591-9829 for more information.