Legal Marketing: Making It Go Viral

The term “viral” is well known among users of social media and the internet; however, few understand what it really means and how it can work as part of a legal marketing strategy. Viral marketing occurs when information, such an article, video, or website, is spread between people through email. The information is transferred in a purely organic manner and without cost to the law firm. It passes voluntarily from one person to another. This form of person-to-person advertising can be extremely beneficial to a law firm marketing campaign, reaching a large number of potential clients without any effort or expense on the part of the firm.

How can a law firm encourage its materials to “go viral” for the benefit of the firm? The following is a list of important factors to consider:

  • Keep it simple: give great service. When people perceive value in what they gained from you, they may talk about their experiences on social networking sites like Facebook and Twitter.
  • Post compelling, relevant content to your Facebook page. Fans of the page may “like” the material, which may then catch the eye of others. The materials begin to spread naturally.
  • Tweet links to interesting articles on your Twitter page. All of your followers will see it, and if it interests them, they may share it with their followers as well.
  • Update attorney marketing materials frequently. Visitors to your law firm website, blog, Twitter, or Facebook page are more likely to share information with friends that is relevant and fresh.

Clearly, the best tips for capitalizing on the potential for viral marketing are to offer interesting, informative content and to provide high quality service to clients. Fortunately, these factors are already incorporated into an effective legal marketing plan. For more information on tips for lawyer marketing, contact the experts at Great Legal Marketing. Fill out our online form, or call our office at 703-591-9829 for more information.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.