Don't Fear Growth
I've actually heard some lawyers say that they're afraid - AFRAID - of getting too many clients at once by trying a new legal marketing approach. Since when has attracting too many new clients ever been a bad thing? Sure, we can't take every case that crosses our desks, in fact, you shouldn't. But jeopardizing the chance of attracting new clients because you're afraid you might have to turn down cases is absurd.
When you're trying new, targeted legal marketing strategies that bring in only the cream of the crop of new clients, you'll be able to be picky about who you choose to work with. This allows you the opportunity to send the clients that don't make the cut to other colleagues. It's a win-win situation for all parties involved: the client gets legal representation, your colleague gets a new client, and you get the praise of both the client and the colleague as being a great guy for referring them to each other.
Be Proactive in Attracting New Clients
Go out and get ‘em! No successful lawyer just sat back and had their ideal big case clients just fall into their lap. They had to get their name out there as the lawyer who those particular clients are looking for. You need to do the same when you're working your legal marketing to attract new clients.
Hit them with the information they're looking for, appeal to their needs and likes, and always think like your client. You can't really attract your ideal client until you know how to reach them properly. That's the goal of good legal marketing - understanding your client and appealing to what they need from you.
At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.
Ben Glass will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - (703) 591-9829.
Are You Looking For New Clients? (Part B)
Don't Fear Growth