How to Develop a Marketing Campaign That Attracts Your Perfect Client (Part B)

You've got to recognize that if your metaphorical team (aka. your client list) is not populated by the right kinds of players, "the perfect client," you simply aren't going to reach your goals and have a winning season.

Marketing to the Masses vs. Marketing to Land the Right Cases

Maybe you're thinking; "But, Ben - Times are tough everywhere. I've gotta take every client I can get, right? I can't sit around and wait for the perfect client." If that's your approach to your business-settling for whatever comes your way-then I've got news for you; you're never going to reach the full potential of what your business can do.

Don't waste your top resources-time and money-marketing to the wrong audience. If you're not attracting the right clients and high-profile cases, it's time to re-evaluate your marketing strategy (if you have one).

I know that attorneys are conditioned to spend, spend, spend on marketing in billboards, bus-stop ads, Yellow Pages and the like, but I want to urge you to take a step back and think about the big picture and how every piece of advertising and marketing factors into the overall goal of attracting the right clients and landing your perfect cases.

In my upcoming book, Great Legal Marketing, I teach you how to implement an efficient and successful marketing campaign for your law firm. This legal marketing plan includes a strategy to help you achieve the end goal of attracting the right clients.  

If you aren't inclined to invest the time and mental energy into landing the perfect client by learning and implementing the life-changing strategies outlined in my book, Great Legal Marketing, at least you won't have to worry about ever having too much time and money on your hands

The strategies in Great Legal Marketing cut through the fluff and give you the real nuts and bolts that you need to become a successful entrepreneur! Contact Great Legal Marketing today to learn more about the Ben Glass approach to legal marketing that actually works - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.