Are You Confusing Legal Marketing with Sales? (Part B)

Sales and legal marketing feed off each other in a circular method. You need sales to afford many of your legal marketing strategies and attorney advertising output. On the flip-side, you need legal marketing and attorney advertising to get the clients that lead to the sales.

Turning Your Legal Marketing into Sales

No one does legal marketing because they just feel like it; they do it to attract sales. One of the biggest reasons I get new lawyers into my Great Legal Marketing program is because they've got a lack of new clients (i.e. - sales) and they want to do something about it.

If you're sick of low revenue, worrying about how you'll pay the bills, and digging into your own pockets to support your practice, you may need to rethink how your attorney advertising is working for your legal marketing plan (if you have one).

Your problem could be that you're not marketing to the right clients.
Who are you trying to reach? Any case that puts a few coins in the bank? Or the big claim that will land you and your client a nice settlement?

How you approach your legal marketing is critical to generating the high-figure sales that will allow you to sustain your practice for long-term success
. This way, you can spend less time as a slave to your office and more time enjoying life. You didn't become a lawyer to spend your life chained to your desk, and the only way to get out of that rut is to market to clients with cases you know can give you financial stability.

At Great Legal Marketing we focus on marketing to the type of ideal client that not only is great to work with, but brings in the big cases. Our legal marketing strategies break from the bad attorney advertising and help target the kind of clients that lead to sales.

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider it a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.