Tracking Your Legal Marketing Success (Part A)

The goal at Great Legal Marketing is to establish a well-oiled marketing machine that churns out ideal client referrals with little maintenance needed. To get to this stage, part of the work involved is watching how clients respond to your lawyer advertising and determining what works and what doesn't.

Legal marketing research is important not only to improve your overall legal marketing return, but to also make sure you are using your resources (time and money) to their maximum potential. Why waste hundreds of dollars on Yellow Pages ads if you're not sure they're effective lawyer advertising?

Achieving Legal Marketing Efficiency

The less time and money you have to spend on your lawyer marketing pieces and overall legal marketing plan, the better. You want to be able to come home at a decent hour and spend time with your family, not be stuck at the office looking over all the different lawyer advertising plans that the local billboard company offers.

Remember that time is your most valuable asset when it comes to running your law firm, so you need to make sure that any time you spend on legal marketing is returning your investment. Think about the time you spend setting up your legal marketing plan and then maintaining it and getting your individual lawyer advertising methods running.

All of that time spent should equal the time you save sifting through bad client referrals, dealing with cases you don't want, and having to consult on more legal marketing ideas.

The Benefits of Tracking Legal Marketing Response

The definition of insanity is doing the same thing repeatedly, expecting different results. So if you continue to waste time and money on lawyer advertising that isn't increasing the success of your legal marketing, that's insane. By weeding out what works and what doesn't, you can minimize the need to focus on your legal marketing and devote your time to your cases and your family.

The next part of my article discusses a few of the great ways you can effectively track your legal marketing response without much extra effort.

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Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.