The New Rules for Old Media | Effective Print Marketing Tips for Attorneys

The marketing world would have you believe that print media is dead, but there are still many inexpensive options for attorneys to advertise their services in print publications. Year after year, our members brag about how they are outsmarting their competitors by investing in mediums that have been abandoned by "tech savvy" attorneys.

You too can find success in print by using our advertising rules and following in the footsteps of successful attorneys who find fantastic return on investments in long forgotten media choices.

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What Your Law Firm’s Yellow Pages Ad Must Have Your Yellow Pages ad is a waste of money if it looks like every other attorney ad in the book. Our legal marketing team discusses ways to innovate your ad.
You Should Always Design Your Own Yellow Pages Ad You're the person who knows your law practice best, which means you're the one who should design your Yellow Pages ad.
Make the Best Law Firm Radio Ad Possible Want to add radio exposure to your legal web marketing campaign? Learn how to reach your target audience and get the most out of your advertising dollars.
Are Lawyer Directories Effective? A lawyer directory may be more specialized than the Yellow Pages, but you’re still going to be lost in a sea of names.
Risks of Lawyer Directories Getting listed in a lawyer directory is easy for anyone with credentials and – most importantly – a credit card.
Making Noise With Your Marketing How showing up like no one else can make a huge difference in your marketing. A lesson from the pizza restaurant industry.