Effective, Ethical and Outside the Box Marketing Information
Virginia personal injury attorney Ben Glass has developed the Ultimate Solo and Small Firm Marketing and Practice Building System that is being used by attorneys across the United States and in Canada. His coaching and mastermind group members are turning ordinary practices into extraordinary, lifestyle-improving businesses through the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you the Yellow Page ads, Websites, canned newsletters and TV ads.
You'll find a wide selection of articles on all kinds of attorney marketing topics. Begin by selecting the category that deals with your issue, and browse through the articles to find answers to your questions.
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How to Market Your Law Firm Online Discover 5 strategies that any lawyer can quickly implement to boost your search engine optimization (SEO) ranking and attract new leads via online marketing. -
The Attorney's Guide to Optimizing Your Avvo Profile Learn from a lawyer how to edit, update, and optimize your Avvo profile to attract clients with killer reviews. -
4 Ways to Update How You Think About SEO for Law Firms SEO is a critical part of any law firm’s marketing strategy, but it’s tough to master because it’s always evolving. Find out what’s going on with SEO in 2019. -
What Every Attorney Should Know About Writing Articles If you're not writing educational content for your law firm's website, you're missing out on an easy and lucrative opportunity to market your law firm. -
The Truth About SEO for Attorneys You've heard of Search Engine Optimization (SEO), but how does it apply to the legal field? Charley Mann talks through SEO in legal marketing. -
How Are Clients Finding My Website Google Analytics has build-in terms that define how people find your site. These terms are organic search, referral, paid search, social, direct, and display. -
Avoid Data Overload and Focus on The Data That Matters If you want data-driven law firm marketing, you need to learn how to focus on what is important and ignore all the data that will lead you astray. -
Lawyer Websites That 'Do It All' How to optimize your website to attract the most attention for your law firm. -
Website Self-Review and the Consumer Review Approach It’s been my experience that a 10-minute review of your website can yield quick and meaningful results. -
6 Online Marketing Ideas to Try and 3 to Avoid With so many attorney marketing ideas out there, it is hard to know which will work and which are duds. Read this before you invest another dollar! -
Where Images are Effective for Your Online Marketing Are you considering using more images in your online marketing? Find out when it can help, or hurt, your marketing goals. -
Get More Reviews Now or You Will Get Left Behind Whether you like them or not, reviews aren’t going away. Optimize and leverage your client list to get the best reviews for your law firm. -
8 Signs You Need to Update Your Website Is your law firm's website underperforming? Use this list to discover the reason why and what you can do to improve your website's performance. -
Four Things You DON'T Want to Hear From Legal Advertisers Are you launching a new ad campaign on an untested marketing platform? If you hear any of these things, be cautious. You could be getting set up for failure. -
Why Most Attorney Websites Suck Find out the 5 big mistakes you are making with your attorney website. -
5 Lawyer Website Marketing Mistakes | Solo and Small Firms If you are investing money in building a website to market your law firm, you want to avoid making these mistakes. -
Infusionsoft Secrets for Solo & Small Law Firms Ben Glass shares Infusionsoft secrets. -
5 Web Marketing Mistakes That Will Cost You Your Readership Are you putting too much trust in your legal blog’s spell-check software? Find out how simple grammar fails can sink your whole legal marketing strategy. -
Why Your Legal Marketing Must Speak to Your Client Still talking about your case results on page 1 of your legal website? Our legal marketing team explains why talking about you means speaking to an empty room. -
Three Benefits of Having Videos on Your Law Firm Website Still relying on your law firm’s web copy alone to gain your clients’ trust? Learn how adding video can improve your legal marketing in just under two minutes. -
Using Old Tricks to Improve Your Online Legal Marketing Think writing for websites is completely different from writing for print media? Our legal marketing consultants explain why the old ways can benefit the new. -
Five Ways to Add Keywords to Your Law Firm’s Web Marketing Overusing keywords can be as bad as forgetting them altogether. Our legal marketing team explains the best use of keywords for readers and search engines. -
Using Key Phrases to Get Readers to Your Legal Website Still hoping to grab your ideal client using vague keywords and phrases? Read here to find out how keyword specificity will help your legal marketing strategy. -
Your Law Firm Should to Be on the First Page of Google If you're not on the first page of Google search results, you may as well be invisible. -
How Your Law Firm’s Website Can Fall Through the Cracks Are you doing everything you can to bring in new customers? Our team outlines three ways your legal marketing could be failing you without you knowing it. -
Your Law Firm’s Website is NOT Print Advertising Are you still clinging to an image of your website that fails to bring in clients? Our legal marketing team explains how to let go of ideas that don’t work. -
Six Things You Must Do to Keep Your Legal Web Content Alive Still relying on your staff to fix your website? Our legal advertising team explains the benefits (and necessity) of being hands-on with your legal web content. -
The Difference Between Web Designers and Web Marketers. Are you spending tons of money on a pretty website with no brains? Our legal marketing consultants discuss the three pillars of an effective legal website. -
You Can Geographically Target Your Pay-Per-Click Campaign You can advertise your firm hyper-locally by changing the geographical settings of your point-and-click ads.