Achieve Great Legal Marketing Success with Proper Pay Per Click Advertising (Part 1 of 2)

As with any other form of legal marketing, pay per click advertising is only as good as you make it. At Great Legal Marketing, we believe that an effective pay per click law firm advertising campaign can be an important part of a law firm’s marketing strategy. However, in order to realize the benefits of pay per click advertising efforts, it is important to know how to set up a campaign for success.
Four Tips for Successful Pay Per Click Legal Marketing
Pay per click attorney marketing allows you to design your own campaign to target the clients that you want. In order to get the clients that you want it is important to design a proper pay per click lawyer marketing campaign by:
  • Geographic Targeting. Pay per click allows you to target the geographic area in which your ads will be shown. Some sites allow you to pick an area by city, zip code, or within a certain number of miles from your physical address. It is important to pick the geographic area that you think your clients will come from so that they see your ad.
  • Choosing the Right Keywords. Your ad will show up in featured spots on the search result page when an Internet user types in the keywords you have chosen for your campaign. Thus, it is important to pick the right keywords.
  • Writing a Good Ad. Once you have attracted potential clients who are looking for you in the right geographic area, then you need to keep their interest with a well-written ad designed to get the searcher to contact you.
  • Choosing the Right Destination URL Make sure your landing page answers the questions that potential clients have and has useful information that is easy to locate. Generally, this should not be the home page for your law firm, but rather a page related solely to the practice area targeted in your keywords and pay per click campaign.
How to Find Out More Great Legal Marketing Ideas
Pay per click is just one of many forms of creative law firm marketing. There are many other ideas that your firm may benefit from using in our legal advertising. To find out more, we encourage you to read a FREE chapter of our book, Great Legal Marketing, and when you are serious about making a substantial change for your small law firm we encourage you to contact us directly at 703.591.9829.
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.