Going Undercover: Spying on Your Legal Marketing Can Show You the Cracks

If you've been watching us for a while, you know that having a well written and optimized website is just one facet of your marketing. You probably also know by now that good marketing is a constantly growing and evolving process—and to succeed, you must be able to drop what isn’t working and pick up new techniques and a constant pace.Checking your law firm's customer service

The hardest marketing decisions you make will involve choosing what to keep and what to toss. The best way to make the tough calls is by having a ton of information at your disposal—and one of the most useful tactics in this is going undercover to seek out where your customer may be lost along the way.

Here are just a few places mystery shoppers can be an effective marketing tool:

While there is no simple algorithm to follow, we offer a simple rule of thumb: anything that has been shown to improve the customer experience will be worth it. It is up to you to decide how best to apply your marketing budget to that experience.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.