Comprehensive, Ethical & Interesting Legal Marketing (Part B)

Your Legal Marketing Campaign Needs to be Interesting

If you follow the first two guidelines of being comprehensive and ethical you've got a great start on a legal marketing campaign, but it's going to be pretty boring. No one likes boring, repetitive advertising. It's the flashy and interesting that catches our attention and makes us want to learn more.

This isn't to say you should hire a bunch of bikini models or trained squirrels and shoot a flashy Super Bowl commercial (if anyone actually tries this, please let me know how effective it is). The normal operation of your law firm can be just as interesting as the latest celebrity gossip in the right eyes. If you have a client looking for a personal injury attorney and they see that your law firm sponsors the local bike helmets for kids campaign, that's interesting enough to lead them to learn more about you.

Your marketing campaign needs to have a diverse set of strategies so you're not spreading the same boring message in all of your legal marketing. The basic message is that you're a specialty lawyer with specific expertise and you're interested in their case. The way you spread that message is all about how interesting your legal marketing campaign is.

A Good Legal Marketing Campaign Is Difficult but Possible

Finding balance between ethics, interest and comprehensiveness in all your legal marketing is difficult to achieve. It takes time and dedication to reach your legal marketing goals, but it can be and has been done by myself and hundreds of others. I wouldn't be running 2 Great Legal Marketing SuperConferences a year, have a successful Great Legal Marketing website/audio CD/information packet to offer, or lead my legal mastermind groups if my strategies didn't work.

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.