Effective, Ethical and Outside the Box Marketing Information For Attorneys.

Virginia personal injury attorney Ben Glass has developed the Ultimate Solo and Small Firm Marketing and Practice Building System that is being used by attorneys across the United States and in Canada. His coaching and mastermind group members are turning ordinary practices into extraordinary, lifestyle-improving businesses through the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you the Yellow Page ads, Websites, canned newsletters and TV ads.

You'll find a wide selection of articles on all kinds of attorney marketing topics. Begin by selecting the category that deals with your issue, and browse through the articles to find answers to your questions.

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Should Attorneys Purchase Ad Space at Local Sporting Events Local sports arena as eager to take your advertising dollars, but are ads at sporting events a good investment for attorneys?
Lawyer Marketing in the Yellow Pages in 2019 and Beyond The Yellow Pages still exist and they still get delivered. But is advertising in the Yellow Pages worth the money for a small law firm?
How Smart Attorneys Leverage Print Newsletters Showing up in someone’s mailbox with a physical marketing piece is more disruptive than it was before the internet began its march of domination.
Direct Mail Secrets for Small Law Firms Have you considered direct mail, but never started anything? Discover the secrets of direct mail for law firms.
4 Ways to Supercharge Your Offline Marketing In a world obsessed with the internet, offline marketing is thriving. Discover four ways to supercharge your offline marketing.
Best Client Newsletter Practices for Attorneys Learn how to build relationships with current and past clients to get more referrals by using a mailed, print newsletter.
Newspaper Advertising Tips for Lawyers and Law Firms Are you thinking of advertising in the newspaper? There are a few important questions to consider before you pay anyone for the ad space.
A Regular Newsletter Is a Powerful Marketing Tool If you invest time in your newsletter, you will find that it is an effective tool for attracting new clients.
Convert Shoppers Into Clients: What Your Free Book Should Do Is your law firm’s book going to bring in business? Find out what your free legal guide should provide for your customers—and why the “hard sell” won’t work.
Three Parts of a Successful Legal Advertisement Great Legal Marketing describes the three most important aspects of a successful law firm marketing ad, including headline, copy, and the offer.
Go Write a Book Great Legal Marketing describes how to set yourself apart from the competition by writing a book and becoming an expert in your chosen practice area.
Call to Action: Going Beyond Free Consultations Great Legal Marketing discusses finding your own call-to-action for advertisements that inspire potential clients to make that call.
Producing an Attorney Blog Starts with a Captivating Title Stopping potential clients in their tracks and enticing them to click your link and read more starts with a gripping title than other lawyer marketing tactics.
4 Common Writing Mistakes Lawyers Make and How to Avoid Them Writing a free, downloadable book for your attorney website visitors is a great marketing idea, as long as you avoid these common mistakes.
Writing Books for Potential Clients A book is should be an integral part of an innovative legal marketing plan. Learn why and how to create one for your firm in this Great Legal Marketing article.
Keeping in Contact with your Clients Using Newsletters Newsletters are an expensive investment, but they are an amazing client communication and referral tool.