And Now I'm Willing to Share My Discoveries With You
But why share? Well, two things started happening:
First, as Ben Glass (a personal injury attorney) got more popular with his marketing seminars, people began asking him questions. The family law lawyers would say, "I'm in family law; my business is different. Will your system (built for PI lawyers) work for me?" Ben's answer: "Call Charlie Hofheimer and ask him."
Then I began to talk about my discoveries and strategies with family law attorney friends from around the country, and several implored me to teach them what I'd learned. At first I hesitated. You see, my discoveries were giving me a significant competitive advantage in the Virginia marketplace. To me, this newfound knowledge was akin to Coca-Cola's secret recipe. In other words, not something to be shared. And this ain't like legal discovery, where you have to share all your secrets with the other side.
But then I realized something that completely changed my mind...
...Having a coach, a system, a support group of like-minded people and a proven method for actually implementing the best business ideas radically changed the way I work and the results I achieve.
Working with Ben Glass, mindset coach Rem Jackson, uber attorney Web marketing guruTom Foster and other lawyers in Ben's mastermind group and business experts that understood not only what needed to change but the specific steps and methods to make those changes, and to sustain those changes, was powerful.
Now thanks to my massive implementation of some fundamental strategies and tactics in the marketing, management, and planning of my practice, my life and my practice just keep getting better and better.
Once I learned this, I realized that sharing my secrets would not only NOT hurt me, but it would actually HELP me. So, at Ben's request, I carefully packaged all my discoveries from the family law world into a niche coaching program that I could selectively share with other top GLM members who are family law lawyers - to our mutual collective benefit.
To give you an example of the kind of systems I'm talking about, let me tell you about our secret weapon ...
...over 800 hidden gatekeepers within the community who constantly refer high quality cases to me. Virtually no one is marketing this way for family law practices, but it's the cornerstone of our marketing system. Our very detailed marketing funnel that positions us as the expert and the only firm truly qualified to provide the solution our clients desperately need starts with those "hidden gatekeepers." These people are professionals in the community that our clients visit and talk to long before they ever open the yellow pages or start asking friends for referrals to divorce lawyers.
These gatekeepers bring me nearly 100 cases per year. And that's just one lead generating system we have in place.
We also have a killer seminar program that we've run for the past twenty years that's produces more than $250,000.000 in legal fees each year.
And we've got plenty more success strategies that we consistently employ every single day. I can't imagine operating my practice any other way. I try not to remember the time before I put these systems in place, because it was frankly a painful existence ... constantly struggling and worrying where our next client would come from.