Outsourcing for Success (Part A)

When you're looking into new legal marketing methods like your website content, blogging, online video, or social networking, you may feel overwhelmed at all the new things you're going to have to learn. I often hear people complaining that if they're going to have to take on all this new legal marketing work, how is that ever going to create the free time of which I often preach?

The answer is two-fold; on the one hand there's the fact that once you get your legal marketing up and running smoothly, it'll start to handle itself, generating the good kind of clients and cases that will take the stress out of your work. The other part of the answer is a simple one: outsourcing for lawyers.

Outsourcing has a Bad Reputation

A lot of people cringe when they hear the words "outsourcing" and with good reason. It's gotten a bad reputation in the last few years with the increase in customer service and technology companies outsourcing their phone calls to other countries. There's an anti-American stigma with outsourcing, but it doesn't have to be that way.

There are plenty of local, USA-based business service companies that are more than willing to take up some of your work. There are even companies that specialize in outsourcing for lawyers.
When things are overwhelming you, know that there are companies out there that handle the daily hassle so you don't have to.

What Can You Outsource?

When you're developing a new legal marketing strategy it's probably best you handle most of it on your own in the beginning. This allows you to really get a feel for what works and what doesn't. It also makes it easier to adjust different methods. However, you can't just drop everything else about your practice and focus on marketing; you need to keep your actual business running, too.

This is where outsourcing for lawyers comes in handy. There are plenty of the day-to-day operational things you can easily let someone else handle while you shift your focus to your legal marketing. Here are a few examples: 

  • Mailing (newsletters, information packets, etc.);
  • Potential client phone calls;
  • Organization/analysis of medical records;
  • Regular follow-up calls with clients; and
  • Client screening

Basically, all those tasks that now cost you overhead in terms of personnel can be a consideration for services that specialize in outsourcing for lawyers.

Now that you've figured out the benefits of outsourcing for lawyers, keep reading to learn how to find a good outsourcing company and how outsourcing can later benefit your legal marketing.

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Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.