Three Reasons You Need a Legal Marketing Consultant for Your Small Law Firm

Legal marketing can make or break your small law firm. Marketing, however, is not as easy as it sounds. The days when you could put an ad in the Yellow Pages, list yourself in local bar directories, and rely heavily on word-of-mouth are gone. Now, your legal marketing plan must be dynamic. It must be complex and varied across different media, and it must stand out from your competitors while complying with your state’s ethical rules. That is no small task, and it is why many small law firms can benefit from the help of an experienced legal marketing consultant.

Three Benefits of Working with a Small Law Firm Marketing Consultant
If you work with a consultant who is experienced in developing and implementing marketing plans for small law firms, then you may be able to:
  • Create Marketing Content That is Exciting, Tasteful and Ethical. Take a look at most lawyer advertisements and websites. The majority of content is either boring, offensive, or unethical. You don’t need to fall into these traps. Instead, you can create dynamic, refined, and ethical content to attract potential clients.
  • Create Marketing Content That is Unique. Even if you found another site that meets your criteria, you want to be unique and stand out from even the very best of your competition.
  • Stop Wasting Your Marketing Dollars. Many people who claim to be legal marketing consultants are not lawyers — and they really don’t care how well your business does after you invest in a marketing plan. Instead, they are primarily concerned with getting you to pay them.

How to Find the Legal Marketing Consultant That is Right for Your Law Firm
Creating great legal marketing content may be complex, but it is made easier with the aid of a qualified law firm marketing consultant who is ready and able to help you make your small law firm what you want it to be.

For free tips from an attorney marketing consultant, we encourage you to read a FREE chapter of our Great Legal Marketing book and to call one of our lawyer marketing consultants directly at 703.591.9829.
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.