Getting Started on Facebook: What NOT to Do on Your Law Firm’s Facebook Page

You’ve read a few articles on how social media can be used as a marketing tool for your business. You’ve seen other websites do it, and you’re ready to jump headfirst into making a Facebook page for your legal website. After all, it only takes a few minutes, and you’ve already made a website. How hard can it be?

While it may be easy to create a Facebook page for your business, it’s also easy to make rookie mistakes that can compromise your web presence. Before you hit the “create” button, keep these tips in mind so you can avoid ruining your social media campaign before it has even begun:

  • Your page’s voice should NOT sound just like you. This may be a social platform, but you should still be writing as the administrator of your business. Keep your tone professional, but engaging.
  • Here are some tips for attorneys who are just starting in FacebookIt should NOT be the same as your personal page. You don’t want your business page to be the place where your relatives ask what time brunch is on Saturday; it’s confusing to your clients and hurts your professional standing. You wouldn’t list your home phone number on your business website, so you should also keep your personal page and business page separate.
  • Do NOT over-update your status. Nobody wants to be the guy telling his friends where he got his coffee that morning. Updating your status once a day is a good rule of thumb, unless there is a major news story you want to keep your subscribers updated on.
  • Do NOT ignore site updates. The Facebook platform is always changing, and we’ve got no choice but to change with it. Whenever there is an upgrade, check your page’s layout to make sure visitors can still easily read your posts, see your images and find your contact information.

Social media networking is a complicated enterprise, with new rules and behaviors being created and discarded everyday.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.