Let’s cut to the chase: building an effective legal website from the ground up is no easy task. Many attorneys are quick to outsource their online marketing. They don’t have the time to discover how web resources work.
When you are outsourcing, you’re putting a lot of trust and control into someone else’s hands. You should at least have a basic understanding of how your online marketing works. Even the best web developer is going to make mistakes, so make sure they don't make mistakes at your expense.
Legal blogging is a great way to get started with online marketing. Before someone calls your law firm, they research their legal question. If they find the answer to their question on your blog, you will get "rewarded."
- That person is probably going to call your law firm.
- Your SEO ranking will improve.
- BONUS: Your blog post may be shared on social media.
Those are just a few ways writing blog posts can boost your law firm marketing. This is an ideal outcome, but it can require some work. You may be writing blog posts every day and sharing that content on social media.
As your blog develops, it becomes more interesting, more optimized, and better looking. Here are three blogging tools that will help you develop your blog strategy:
- Templates. Blogging software usually has blog templates. This allows you to play around with the ideal design of your finished site.
- Content managers. Most blogs have easy-to-use content management systems built in. This makes it easy to add posts and organize your content.
- Tracking software. A lot of the newer blog hosting sites will offer a statistics page so you can analyze which content is effective. You can also use Google Analytics and other applications to track your web traffic.
Of course, you cannot simply rely on a blog to all of your advertising for you. Blogging is a great way to learn to walk, but you’re going to need a lot more legal marketing information before you can run.