Being Stubborn Can Be Beneficial (Part B)

As soon as you've developed the idea of your perfect client you need to do 2 things: figure out how to market to your ideal client and decide what kind of cases you're interested in taking. The former involves research into your current clients and local area, while the latter is an internal decision you need to make on your own.

Niche Marketing: Learning About Your Clients

To research how to reach your ideal clients you need to determine a few things such as: 

  • where they look for information;
  • how they look for information;
  • what sort of advertising sways them the most; and
  • what they're looking for.  

Your ideal clients may be Internet-savvy, or they may still subscribe to a newspaper. They may want a ton of information on their applicable area of law and their type of case, or they may just want your name and number so you can take care of everything for them. In any case, you need to learn what they want, what they need, and give it to them through your legal marketing.

Niche Marketing: Deciding On Your Ideal Cases

Even if you locate an ideal client, their case may not live up to those same standards. Remember that you only want to busy yourself with the big cases if you're going to have free time to spend with your family and enjoy life. When you're developing your lawyer marketing plans you need to consider what type of cases you want to take.

You should consider all the things that go into representing a client's case. The time involved, potential settlement values and the resources it will take to settle the case are all factors that you should consider when deciding on the ideal case.

Being Stubborn Pays Off 

Once you make it through the rocky start of niche marketing, you can develop your legal marketing methods to generate only the ideal clients and cases you want. No more having to sit through hour after hour of free consultations just to land one client with a so-so case. You'll be able to spend less time screening clients and cases and more time enjoying your life.

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond. So how do you get started? Get a complimentary report and CD from legal marketing guru, Ben Glass.

Ben Glass will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.