The Top Principles of a Successful Attorney Entrepreneur (Part B)

You Are Unique and Your Legal Marketing Should Be Too

I may seem contradictory when talking about marketing for lawyers, saying to take ideas from others in one breath and then telling you to develop a unique strategy in the next. The truth is, it's a balance you have to discover through trial and error, just like I did. Your advantage is that through my articles and information, you've got a leg up on the discovery process.

Marketing for lawyers involves differentiating yourself from the traditional vanilla legal marketing tactics that lawyers have been unsuccessfully running into the ground for years. You need to develop a unique selling proposition that answers your client's question of "Why should I choose you to do business with?" Instead of always selling to them, OFFER them something; and I'm not just talking about a tote bag.

Don't Do Anything Without Purpose

All of your legal marketing components should be done with a purpose. Don't just get a bunch of logo pens because everyone else does it. Will those really fit into your attorney marketing plan? You need to maximize your legal marketing efforts to efficiently use all your resources.

While we're talking resources, remember that time is your most important asset and you should guard it carefully. Marketing for lawyers does take time and effort, so you should be mindful of where your time is going. Are you milling over the copy of an Internet ad for hours to get it sounding just so? Same goes with your cases. Don't take ones that will eat up your time with little return - go for the big ones that will serve you well.

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass. Contact us today - (703) 591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.