3 Things Every Personal Injury Attorney Needs to Know About Lawyer Marketing

Remember that commercial for a personal injury attorney you saw on TV last night? The one with the lawyer sitting behind a desk with law books in the background? The one where the lawyer was discussing his experience and credentials?

Now - do you remember which lawyer the commercial was for? Probably not, and neither do the potential clients who saw the commercial, because the vast majority of personal injury lawyer marketing looks the same.

You Don't Have to Do What the Other Lawyers are Doing. You Can Make Your Legal Marketing Campaign Different and Effective.

For example, you can help potential clients remember you as the attorney they need to hire and encourage them to contact you by:

  • 1. Addressing the Questions of the Injured. People who have been hurt in an accident, and their loved ones, are primarily interested in getting their questions answered. They want to know what they should do next, if they should file a lawsuit, and what their potential damages may be, for example. By answering their questions you not only give them the information they want, but you also portray yourself as an experienced and knowledgeable attorney.
  • 2. Offering a Free and Useful Resource. A book or video can be informative for your potential clients and give you something memorable to market.
  • 3. Following Up on Your Initial Marketing. Research indicates that it often takes a potential client 4 -12 months after initial contact to sign a fee agreement. Thus, follow-up marketing is essential to your lawyer marketing success.

Just how can you do all of these things ethically and effectively? How can you change your practice and your lifestyle through an attorney marketing campaign? If you are interested in the answers to these questions, please visit Great Legal Marketing TV and call us directly at 703.591.9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.