Innovative Legal Marketing: What it Is and What it Isn’t

Are you ready to take an innovative approach to your legal marketing campaign? You may have come to the conclusion that it is time for a change in your small law firm marketing strategy, but you may be concerned about whether you are ready to take the plunge into innovative attorney marketing techniques. We understand, and we believe that before you can take the steps necessary to improve your lawyer marketing, you need to understand what innovative legal marketing is and what it is not.

What Innovative Legal Marketing Is Not

Innovative Legal Marketing:

  • IS NOT ambulance chasing. You are an ethical attorney, and your marketing campaign will reflect that.
  • IS NOT relying only your reputation to get you new cases. Your reputation is valuable and important, but you need to get your message out to a broader audience then you can reach via word of mouth.
  • IS NOT a cookie cutter approach that every other lawyer in your community is already using. You need to stand out from the overcrowded field of attorneys in order to be heard and hired.
  • IS NOT going to attract every single client. Instead it will help you focus on the clients and cases you want.

What Innovative Legal Marketing Is

Innovative Legal Marketing:

  • IS thinking outside of the box. Creativity will be rewarded.
  • IS ethical. Nothing in your law firm marketing campaign will violate any ethics rules.
  • IS going to attract the right clients. You will be able to practice the kind of law that you want to practice.
  • IS going to make your law firm profitable and give you the lifestyle you want - which, after all, should be the goal.

How to Get Started With a New Attorney Marketing Campaign

To learn more about innovative lawyer marketing techniques, please browse our website and call us today at 703.591.9829 to discuss your marketing strategies.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.