Make Your Law Firm’s Website Work for You (Part B)

There's a balance between achieving good search engine optimization and having human-friendly, readable content on your website. If you write only for the search engines, you're going to have copy that reads like a keyword analysis from Google. But if you write strictly for your clients, you may risk them never coming across your page.

Step 1: Choosing Your Keywords 

The more specific your keywords are, the better they'll serve you. Your clients are looking for an attorney, but not just any attorney, they're looking for a "San Antonio motorcycle accident attorney."

Why waste space on keywords that drive the wrong type of clients to your site? Focus on the keyword phrases that matter the most to your practice. Discovering the right keywords for your website will take some research, but the response from search engines to SEO Web content makes it all worth it.

Step 2: Use Your Keywords in Your Web Content

If one of your long-tail keywords is "motorcycle accident attorney" using it in every other sentence is not only going to cause Google to raise a red flag for keyword stuffing, it's also going to read very unnaturally and turn off any potential clients.

Effective online marketing strategies, including SEO content, are all about balance - writing Web content for your clients while taking into account what the search engines are looking for. If you are not an SEO expert, don't worry, there are lots of reputable companies that can help you develop your Web content with SEO in mind.

Step 3: Engaging Your Clients Once They're On Your Website

Now that your keywords haven attracted potential clients to your website, what can you do to get them interested in contacting you? Your content is vital here because that's what most clients are looking for - information. Not all of us are born wordsmiths, and there are tons of copywriters out there itching to help add the meat to the bones of your website.

At Great Legal Marketing, online marketing strategies including great web content and search engine optimization are just the tip of the iceburg! We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass. Contact us today - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.