Time: A Lawyer’s Most Valuable Asset (Part B)

Everything You Do Should Link To Your Goals

Just like your legal marketing, everything you do should be done with a purpose. If your current goal is to get that million-dollar settlement in the Smith case, you should be making sure that a good portion of your daily time is dedicated to working on that case.

Time management for lawyers focuses on what cases and activities will best benefit your law firm overall, rather than temporarily.
The Smith trial may not be for another two weeks, but being able to dedicate a bit of your time each day will not only make sure things get done on a consistent basis, but that you won't be scrambling at the last minute.

Block Your Time to Maximize It

Setting priorities in your workday can help you effectively make the most of your work hours - sometimes even allowing you to work less and get just as much done. Most tips associated with time management for lawyers say that to-do lists are essential for productivity, but only when done properly. Just making a list of tasks to accomplish without setting deadlines or priorities on them leads to too much ambiguity of how you're spending your day.

Your concrete, time-tight daily schedule should be structured in a block schedule style, looking something like this: 

  • 9:00 AM - 10:00 AM: Check email and phone messages
  • 10:00 AM - 12:00 PM: Work on Jones case
  • 12:00 PM - 1:00 PM: Lunch
  • 1:00 PM - 2:30 PM: Briefing on Smith case
  • 2:30 PM - 3:00 PM: Respond to e-mail and phone messages
  • 3:00 PM - 5:00 PM: Research on Brown case
  • 5:00 PM - 6:00 PM: Legal marketing campaign review 

Notice that there's no "free time" in there, the entire day is blocked off for working on specific projects. The key to time management for lawyers with this method is that you stick strictly to the schedule. You shouldn't be touching your phone or e-mail unless it's that designated time.

The Internet and the phone are two of the biggest "time vampires" in regards to time management for lawyers. They're critical parts of your legal marketing, but in your actual legal work they're apt to eat up your work time more than any other source.

With good time management for lawyers you may find your days fly by when they're properly structured and focused on the important things. For more tips on effective legal marketing and business, contact us today to order a copy of my FREE CD and report - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.