As I've said before, effective legal marketing strategies for your website start on the inside. This means you need to first make sure your website is in great shape to attract your perfect client. If you are unfamiliar with SEO, I'll try to quickly explain why this is one of the most effective legal marketing strategies you can implement on your website.

SEO stands for search engine optimization
. This is basically a fancy term for giving you a leg up on your competition. Every time you search for something on Google, you get a list of search results (all those links to websites).

Google needs to determine what websites to show you for any given search; this is how we find things online. When the content on your website is search engine optimized, that means it contains all the little factors Google looks at when determining where your Web page will show up in a search result.

The Web pages that are search engine optimized show up near the top
. The rest don't get found. People don't even look beyond page 2 of Google search results (if they even go that far), so if you are not showing up on Page 1 of Google, no one is even going to see your website, let alone hire you based on your Internet presence.

So how do you show up in Google? Content. Lots and lots of search engine optimized content that does not talk about you
and your firm but instead talks about all the legal issues your perfect client is searching for.

Do you want car accident cases? Then you need a lot of SEO content on your website that discusses car accidents, not just generally, but in a way that really explains the concepts that are confusing to non-lawyers.

This is how you become a legal expert in your field. What's even better is that, the more SEO content you have on your website, the more often those perfect clients will actually be able to find your website instead of the hundreds of other lawyers in your city.

The strategies we impart at the Great Legal Marketing seminars cut through the fluff and give you the real nuts and bolts that you need to become a successful entrepreneur! Get a free CD and report to learn more about the Ben Glass approach to legal marketing that actually works - (703) 591-9829. 

Ben Glass
Connect with me
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.