You may have noticed when you read news online, there are four or five buttons underneath the text encouraging you to “share,” like,” or “dig” the article. It seems that everyone has learned how to promote a website using social media—everyone but you.

Until now, that is. You’re ready to add all of those buttons (the most popular right now are Facebook, Twitter, and LinkedIn, but the market is always changing) to your site as well. But before you run to the computer to create your business’s page, make sure you are well-prepared by doing the following three things:

  • Pick your professional. The first thing to do when getting started with all of these accounts is decide who’s going to be in charge. It can be you, a member of your staff, or an outside web developer—but remember: keeping tabs on all of your various media outlets is a big job, and will require a lot of time, knowledge, and ability to keep abreast of site changes. Make sure your head honcho knows what he’s doing.Social media is a low risk, low reward investment for most law firms, however you should understand how to do it correctly.
  • Get “in the know.” If you’re new to social media, you might want to start at the very beginning. Those “for Dummies” books are big sellers for a reason: they break down complex subjects into bite-sized pieces, allowing you to get a handle on things step-by-step. Do a quick online search for “getting started” or “101” sites to get a basic grasp of the social media features, how to update, and how to make changes to your page.
  • Learn what NOT to do. Just because you’ve learned the alphabet doesn’t mean you can write poetry. Once you know your way around, you’ll need some insider tips to make your page the best it can be. Talk to someone who uses these sites regularly—it can be your web developer, another business owner, or your 14-year-old daughter—to learn what they don’t like, find tiresome, or roll their eyes at when dealing with these kinds of sites (for example, “Dave updates his Facebook status every hour—it’s so annoying!”)

Our tips can get you well on the way to being social media-savvy, but only if you’re willing to dedicate yourself to your legal web marketing strategy.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.