It can be daunting to take on the creation of a whole new website. After all, you’ve probably got a blog or some other free webspace already. Will it be worth it to add several practice areas pages, fresh daily content, and hyperlinks that lead your readers around by the nose?
Yes. It really will be worth it, but it’s going to take some work.
When it comes to building a great legal web page, many attorneys have a hands-off policy. They want their website to “just work” without ever having to touch it. The problem is that websites require both building and maintenance—and if you don’t have both, it’s not going to “just work”—in fact, it won’t work at all.
Your law firm’s website should be examined daily for:
- Broken links. There’s nothing more frustrating than wanting more information and being unable to find it. Make sure that a reader’s click will point him in the right direction.
- Upload dates. Your site has to remain current to be successful. Even if your content is interesting, your reader can see when it was added. If it was over a month ago, they’ll assume timeliness is not one of your priorities.
- Sharing. Your website should be able to interface with all types of social media. Check under your posts for “shares” or “likes” that promote your content.
- Spam. Irrelevant content (known as spam) may show up in your comments or email messages. Delete these quickly, or your site may look abandoned.
- Typos. Attention to detail is an admirable quality in an attorney—and people will judge you on the number of spelling errors on your site.
If you don’t want to take the time to comb your site every day, don’t worry—there are plenty of people available who can do so. Someone on your staff (or an outside contractor) should be appointed as your web maven, capable of handling all website issues. However, you might want to learn a few basic ins-and-outs yourself, just to stay ahead of the game.