Best Lawyer Marketing: Define Success For Yourself

Many of us have had it drilled into our heads since before we can remember: 

Success = Money

That’s the equation: receiving money for the work you do is the ultimate indicator of success, so you must push for as many clients as you can get and the heaviest case load you can tolerate. You must spend as many of your waking hours as you possibly can working for the money that will make you successful. Right?


Monetary-based success is success defined by the external world. Because of that, it’s a broad definition, not one that accounts for your personal needs and experiences.

Here are some of the nasty trade-offs attorneys in the interests of monetary-based success:
  • Time. No time left for your family, friends or your life outside of work.
  • Health. Stress levels through the roof could shave years off your life.
  • Family. Where are the people who are most important to you in the course of your day-to-day dealings?
  • Priorities. How often do you cut short an activity you are really enjoying to answer your phone or email? Do you really need to be available all day, every day?

Equating success with money means trading off your life for a bottomless pit. You can always have more money. The question you need to ask yourself is: what are you getting that money for?

If you aren’t left with an answer as much as the feeling that you’ve been chasing a carrot on a stick, it may be time to reassess your definition of success.

You want to be able to make a living and provide for your family, but you also want to have a family to provide for as well as a life to live. That makes the state of your life, your work-life balance, the primary indicator of success. It means determining a specific definition of what constitutes success for you is crucial part of rethinking your firm’s role in the marketplace.

So ask yourself: What does success mean to you?

Are you ready to learn new techniques in best marketing for lawyers? It’s time to talk to one of the expert consultants at Great Legal Marketing. We offer innovative lawyer marketing strategies to help get your small law firm advertising campaign on the map. Call us now at (703) 591-9829.

There’s a full library of FREE advertising resources available at our website. Be sure check out the full chapter preview of The Great Legal Marketing Book by the attorney marketing specialist, Ben Glass, and start your path to better lawyer advertising today!
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.