Why Blogging Generates Traffic (Part A)

You are well on your way to becoming the top dog in your legal field. You've already mastered law school, passed the bar, and established yourself in a law firm. You've got experience, stories, and opinions...so why not share them? A lawyer blog is a more personal way to show you're involved in your practice and know what's going on.

I often talk about how important it is to surround yourself and network with successful entrepreneurs who can teach you something and challenge you to be a better business leader.

Tom Foster, CEO and founder of Foster Web Marketing, a Web marketing and development company that helps lawyers market themselves, is one of those entrepreneurs and he has shared his insights about why blogging generates traffic for attorney websites.

What exactly is a lawyer blog?

Think of the lawyer blog as a mini-website. It's a self-contained library of articles that are easily published and quick to sort through. Lawyer blogs are an undemanding way to share interesting news stories about your practice areas.

But blogging goes beyond just sharing news. Blogs also allow you to comment on the topic at-hand and offer your opinion on the matter. Lawyer blogs also let your readers comment on the stories, creating a nice connection to your herd and your future clients.

The Benefits of a Lawyer Blog

Your lawyer blog should be one of the easiest parts of your legal marketing strategy to integrate with other Internet media, such as; Twitter, Facebook and so on. A blog has many benefits including: 

  • Easily updated - Most blogs come with self-publishing software, so there are no Web designers or content managers to deal with!
  • Less time commitment - Blog entries should be short and to the point and should generally not exceed 300 words.
  • Sortable and organized - Proper use of blog "tags" and categories means you can keep your car accident posts separate from your workplace injury posts.
  • Commenting - Your readers can comment on your posts or pose questions, and you have a public forum in which to reply.
  • Linking to internal content - Blog entries can be used as short teasers leading clients back to your main website to read your longer articles.
  • Search engine friendly - A keyword-laden post is fresh content and search engines love that.

 
Of course, all of these benefits are useless to your legal marketing plan if you don't properly use your lawyer blog. The next part of my article explains my tips on creating a good lawyer blog and making it serve the rest of your legal marketing strategies.

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Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.