Many attorneys are happy to hire a legal web design professional, so they don’t have to manage their online content themselves. This is entirely understandable; your practice takes up a lot of your time and expertise, and you hire specialists for other jobs you don’t have time for, so what’s the difference?
The difference is that your marketing is your bottom line. What happens there doesn’t just affect your business, it is your business. Isn’t that worth taking the time to get to know the basics?
The technological essentials of a solid legal website lie in your content management tool. If that sounds confusing, don’t worry; that’s just a tech term for “dashboard” or “account page.” It’s the “backstage” part of your website where you can make changes, update blog posts or add new content.
Even if you “farm out” your content to a professional, you should at least know how to add these basic components to your website:
- A new page
- New content on existing pages
- A new “frequently asked questions” page
- A new practice area page
- Photos and images
- A new blog post
- News articles that are appropriate to your practice areas
- Downloadable PDF documents (such as court opinions and your firm’s newsletter)
- Videos (including embedding video onto a page)
If you do not know how to use your content management system to do these things (or worse, if you do not have such a system) your website will soon flounder. New and interesting content is the driving force of law firm web marketing, and if you don’t know how to update, your site won’t be relevant for long.
To dominate the front page of Google, your website must become a “media machine.” It must have both content for human readers and the right keywords to drive human readers to your homepage. To learn more about these essential components of a legal website.