Discover why attorneys across the country believe
Great Legal Marketing is key to their success.

Solo and small firm attorneys across the globe are creating healthy (and wealthy) practices with the help of Great Legal Marketing. Our members are redefining success for lawyers; instead of working 80 hours a week on the cases that come their way, Great Legal Marketing members get to choose the cases they want to work on (while spending more time away from the office.)

Discover what our members have said about Great Legal Marketing. You will hear about our events, our strategies, and our philosophy of ethical and effective marketing.

Request Your Marketing Breakthrough Kit Today!Most attorneys start their firms assuming that being a really, really good attorney should, in an of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.

Attorneys are catching on, however, and those who succeed have learned to leverage their current resources to create effective (and ethical) marketing. What they learned isn’t a magic pill or silver bullet, but a different approach to marketing that the elders of the profession haven’t considered.

If you want a peek at what successful attorneys use to market their practice, this special Marketing Breakthrough kit is your logical next step.

We’ve put together a FREE (and potentially life-changing) marketing kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your Marketing Breakthrough Kit from Great Legal Marketing!

Request Your Marketing Breakthrough Kit Today!

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  • Don't Be Afraid to Get Started!

    My name is Adam Rossen and I’m the founder of the Rossen Law Firm, which has offices in Sunrise and Ft. Lauderdale, Florida. We are a small firm that focuses on criminal, DUI, and domestic violence law. Before working with GLM, my primary focus was on reviews and generating word of mouth marketing, also known as client referrals. I focused my energy on AVVO, adding in reviews, rewards, and information until I earned a 10.0 score in both criminal and DUI law. I also invested money each month to advertise with AVVO, and asked every client I worked with if they would mind filling out an AVVO review. It worked very well. I was generating a positive ROI on my investment each month, but I wanted to take things to the next level and explore other ways of successfully marketing my firm. That’s when I decided to join GLM. Right before the conference back in October I hired a marketing director, Christina, (who also happens to be a lawyer, score!) and brought her to the conference with me. Hiring her was one of the best decisions I’ve made because there’s no way I could implement all of the GLM initiatives on my own and still show up in court every day and run my practice. Since the conference, we have worked together to: Create lots of free information, including a DUI report, and criminal report, complete with follow up email campaigns. We’re working on a domestic violence report now. Leveraged the great reviews we had to create a client testimonial booklet. Christina even interviewed some of the former clients who did our video testimonials in order to learn more about their stories for the booklet. Produce a monthly newsletter both in print and online, which has received rave reviews from our readers. Zine has been great with design. Create “The Adam Approach” to leverage my different skills and set me apart from other attorneys. Maintain a regular social media presence on Facebook, Twitter and LinkedIn. Create our YouTube channel. Run an ad campaign on Facebook promoting our DUI report. Expand our referral network. Set up speaking engagements at local colleges to educate students about DUI. Redo our website with Foster Marketing. Record video client testimonials and FAQs. Send out regular email blasts. Produce cartoon versions of me, which we currently have two of—superhero Adam and happy Adam. We’ve been seeing great success so far and are excited to keep expanding, which is why we’ll be at the boot camp in April! So far, the greatest success we’ve seen has been with our DUI report and our monthly newsletter. The DUI report is our free 21-page booklet called “7 Rules You Need to Know to Survive a Florida DUI.” In it, we take clients through the process of getting arrested for DUI, what they should or should not say to police, and what to do if they are ultimately arrested and charged with DUI. It’s full of excellent information, but designed in a fun, cartoon format so that it’s more approachable for people. Every time I have a potential new client schedule a consultation with me, I email them a copy of the DUI report before our meeting. I’ve done this 16 times so far, and have seen an 81% close rate. Thirteen out of the sixteen clients I sent the report to came into my office already having read the report, and ready to hire me on the spot. They were all so impressed, not just with the information in the booklet, but with the fact that I was willing to share all of that information with them before even meeting them. We also have the report available on our website and have set up a 5 email follow-up campaign complete with CTAs so that we keep sending more information and maintain contact with anyone who downloads the report. Our newsletter has become very popular as well. Every month people look forward to receiving it. I’ve had former clients tell me they love it so much they now wait in anticipation for it every month, which has motivated my marketing director, Christina, to make every issue even more fun, interesting, and informative than the last. The best advice I can give other members is put together a free report because it will go a long way for your practice. I know a 21- page report can seem like a daunting task, but it’s actually not. The way we did it was by recording one of my DUI lectures and then writing it out. You can do the same thing very easily. Even if you only put together a 5 or 10-page report, it will still impress potential clients. The feedback we got indicated that their main interest is in the fact that you’re willing to give them the information upfront, more so than the content itself. Record yourself talking to a client during an initial consultation. You’ll say all you need to put in the report naturally. Then all you have to do is type it up—or better yet hire a marketing person to type it up for you in a conversational way. Having a marketing director to help you will go a long way. But either way, don’t be afraid to get started!  

    Adam Rossen | Criminal Law | Florida
  • There is No Reason Why You Can't Do It Too

    I have been a member of Great Legal Marketing since October 2016. I’ve been in practice for 15 years and opened my own practice 13 years ago. Like everybody who’s started their own law office, it comes with great difficulty, but lots of personal rewards. In these 13 years I’ve had many ups and many downs. I started Great Legal Marketing with the hopes of smoothing out the downs and keeping with an upward trend. I have tried all sorts of marketing techniques throughout my 13 years. The ones I have been successful with, but didn’t keep consistent with, have been the tenements of Great Legal Marketing. I used to do my own newsletter 2 to 3 times a year, however I had to stop as I got busier because I didn’t have the time to do it myself. I had spent money on SEO and pay per click in the past, without much traction. I had also done direct marketing to those had been arrested but found in recent years that had been unsuccessful. Since starting Great Legal Marketing, I have written a book and 4 special reports. Marketing to your own clients really has been a way that I have been able to boost business in the last six months. In July we sent our first newsletter through the Newsletter Pro with great fanfare. But it’s not just enough to send out a newsletter, I have found it is important to generate feedback on that newsletter and on how I am doing. For every former client who has called me since we put out the newsletter, I have asked if they get the newsletter and or email blasts. The responses overwhelmingly yes and that they enjoy it. The most important thing I do with this kind of response is ask if they would rate me on Google and Avvo. The template provided by Great Legal Marketing has been wonderful. Not only do I reach out to my former clients with it, I reach out to my current clients after completing their case. As suggested, I have even send it to perspective clients that did not retain me if they liked my advice. It’s surprising that I get someone to give me five stars and they hadn’t even retained me, but it has happened. I have clients reach me at Google, Avvo, and Martindale Hubbell. Not all the time will I get reviews on each site, but if I get one five-star review it does wonders. While I did not get a ton of business from my website prior to getting these reviews, I am certainly getting a lot more calls inquiries and new clients because they see I am highly rated. Currently I have 34 five-star reviews on Google and 39 five-star reviews on Avvo. One goal is to reach 100 five-star reviews on Google by the end of 2018. My advice to anybody who has a website and a client base is to get your clients to sing your praises on Google and Avvo. There is no reason why you can’t do it too.

    Matthew Konecky | Criminal Law | Florida
  • I Came Home and Excitedly Told My Wife That With GLM I Could Actually Earn $250,000 and I Had the Plans to Do It

    The past 16 months since I attended my first Summit have been nothing short of life-changing for my practice. For the previous 6.5 years I had a Tulsa, Oklahoma solo criminal defense practice with no employees, low overhead, an erratic flow of new clients, and a focus that was exclusively on sex crimes and crimes against children. By criminal defense attorney standards in Tulsa, Oklahoma, I was successful with earnings for the previous 5 years of $115,000, $120,000, $118,000, $160,000, and $155,000. My “marketing” consisted of a basic website through Scorpion and a User Friendly Yellowbook ad. I had no idea if any given month or year would be successful or if I would make $15,000 next year or $150,000. I believed that I had hit the top of the market and that it wasn’t possible to make more than what I was making. I was unhappy with my practice and when I wasn’t actively working on cases or in court, I spent most of my work week trading options instead of trying to grow my practice. I had received GLM materials for about five years after first watching some free videos and providing my contact information. In August of 2016, after two ugly months back to back, I finally decided to take Ben up on his guarantee and paid full price for the Summit. I was convinced that if GLM didn’t hold the secrets and couldn’t grow my practice then I would continue to pad my earnings as an options trader. The first time at the Summit is metaphorically the equivalent of dropping Acid. Your life, or in this case your practice, turns into two main chapters, the Before and the After. I came back from the Summit more excited about my practice than I had ever been. I had a dozen ideas in my head and 50 pages of notes. I immediately got to work implementing a few select ideas, I moved into better office space, and I started to see results from my work and systems. A few months later (one year ago this month) I joined GLM as a Gold Member and completely bought in to the system. I still had the “my practice is different” thinking, given my very polarizing niche. So I attended the Bootcamp last April. That small group and one on one time was amazing and took my plans, ideas, and confidence to a new level. Since the 2016 Summit, I have moved from a 600 sq ft office to an 850 sq ft office to now a 1650 sq ft office. I have gone from the one-man show to a four-person team with two support staff and an associate attorney with another associate attorney hire coming in April after the bar results come out and he gets sworn in. Business has exploded with new business growing from $155,000 to $575,000 last year. In the first two months of 2018, we have already brought in over $135,000 in new business (not including $15,000 in referral fees) and we are on track to do over $800,000 for the year. Mindset is one of the biggest changes for my practice. It started with changing how I feel about what I do as an attorney and the service I provide. I believe in my own success, I am proud of what I do and who I am, and I have a framework and instruction on how to grow and build the practice of my dreams. The only thing holding my growth back today is my limited vision of what my practice can become. I think big now, just not as big as I should. When I left the Summit in 2016, I came home and excitedly told my wife that with GLM I could actually earn $250,000 and I had the plans to do it. It seemed almost impossible at the time to grow my practice from $150,000 to $250,000, but I knew it could be done. I hit $250,000 in mid-June last year and had to reset my goals. I have that piece of paper with my $250,000 goal and plan in a place of honor to constantly remind me to think bigger, much bigger. First thing I did after joining GLM is to take Ben’s advice and raise my fees. So I doubled them. The business didn’t drop off, it actually increased. Dramatic increase in my bottom line. It wasn’t easy, at first. The first time you look a client in the eye and say $10,000, $25,000, $40,000, $50,000 or $150,000 it takes a titanium backbone. (Yes, I quoted $150,000. I was hired and paid in full. It isn’t included in my earnings because it skews the numbers). An attorney told me the other day they though my fee was too high and that they knew of only one or two lawyers that charge that much. My response was that he should hang out with better lawyers, and I asked, “How much do they charge? I need to know so I can raise my rates.” I decided to finally hire my first support person. Instantly I knew I should have done this years ago and it made a huge improvement in my quality of life, income, and client responsiveness. Despite a few bad hires along the way, I now have two superstar support personnel that are amazing and have completely bought into the GLM/GKIC direct response way of life. I went after the referral network using the Ultimate Referral Letter process. I have grown my referral network to over 50 attorneys and generated over $30,000 in referral fees and increased the number of cases I received from other lawyers by 250%. I then created a follow-up process for prospects that contacted the firm by phone or email. We developed a nice Shock & Awe package and follow-up sequences for qualified and unqualified prospects. Conversion rates have gone up dramatically. In conjunction with the follow-up systems we put in place, I started a new focus on higher-quality client experience investments. I turned the office into a comfortable, yet upscale experience that married perfectly with the price point and exclusive/select boutique experience we wanted to offer. We added a Jura super-automatic coffee maker, I went to the Wynn in Las Vegas and ordered 5 diffusers used at the Wynn & Encore hotel (Steve Wynn put a lot of money and science into his hotels’ scent), new artwork for the office (looks like the inside of the Gilcrease), drink menus, unique coffee cups that everyone loves and gets to take with them when they leave, etc. I then started to devote time and resources by way of 5 Star Law Firm to getting more and more online reviews. When I went to the first Summit, I had a total of 3 reviews, today I have over 40. It is hard as a sex crime attorney to get your clients to post reviews, but I motivate my staff with cash bonuses for each new 5-star review they get signed up. Next, I started working on new content for my website and my USPs. I decided to make a change in my website provider and switched to Foster Web Marketing (FosterWebMarketing.com). This resulted in a huge improvement in my online presence and every month increases my business. I shot 10 videos for the website with the Foster team and I am constantly adding new content. In April/May of 2018, Foster Web Marketing is sending out a crew to shoot on location video of firm, employees, FAQs, and commercial quality video. I then started working on my master client and contact list. We are now list central around the office. We have lists for everything and everyone. Once we completed the master list we refined it for a newsletter list. Once we had our newsletter list, we contacted Shaun Buck’s team at Newsletter Pro (TheNewsletterPro.com) and our first newsletter goes out at the end of February. Recently, I contracted with Zine (ZineGraphics.com) to take all of my written products to the next level. Kia is in the process of doing some outstanding graphic design work on my USPs (consumer guides and books), business cards, and other print materials to give everything a consistent, professional, and high-end look. I have plans in development to open a satellite office in Dallas in 2019 and in Oklahoma City the following year. Overall, the results have been nothing short of unbelievable. Honestly, part of me is nervous about putting my success in writing because the “old Lee” can’t believe it himself and always worries about when the bottom will fall out. The “new Lee” knows that his first $1,000,000 year is right around the corner. These numbers and growth outside of Tulsa, Oklahoma might not seem like too much to get excited about. But let me tell you, a $500,000+ year in Tulsa, Oklahoma in any profession is BIG money, and I had that growth of $150,000 to over $500,000 in just one year using GLM methods. If I could make two suggestions to a new member or someone considering GLM, they would be 1) Immediately raise your rates/ fees and raise them substantially, and 2) Think big, so big it seems ridiculous, and let that thinking become your new normal.

    Lee Berlin | Sex Crime Law | Oklahoma
  • Do You Want To Learn What They Should Have Taught Lawyers In Law School?

    It's very simple. Do you want to grow your law firm to the point where you can have more time for yourself? Do you want to enjoy the practice of law again and not feel like you're in the "rat race?" Do you want to learn what they should have taught lawyers in law school about the business and marketing of law practice? Is that you? That was me. But not anymore. One of the best decisions I’ve made in my practice was to become a part of Great Legal Marketing.

    Abe Cardenas | Immigration | Florida
  • I Highly Recommend Great Legal Marketing

    The team at Great Legal Marketing is outstanding. They are very enthusiastic about marketing and are so willing to provide assistance. I highly recommend GLM.

    James Short | Criminal Law | Virginia
  • Great Legal Marketing Really Cares About the Success of Law Firms

    Great Legal Marketing has a fantastic team, they really care about the success of law firms. If you want to learn more and brainstorm about your marketing strategy this is the group to be!

    Claudia DeFrance | Personal Injury | Washington
  • Great Ideas From a Real-Life Lawyer Who Practices What He Preaches

    Great ideas from a real-life lawyer who practices what he preaches. If you're looking for "get rich quick" schemes, this isn't the place for you. However, if you want to learn how to provide value to your clients and your community, this is the place to be.

    Walter Reaves | Criminal Defense | Texas
  • Time to Think Outside the Box With Your Marketing

    Small law firm? Time to think outside the box with your marketing - Great Legal Marketing is the first call you need to make.

    Allen Tittle | Personal Injury | Ohio
  • Great Legal Marketing Has Real Common Sense and Proven Ideas To Improve and Expand a Law Practice

    Great Legal Marketing has real common sense and proven ideas to Improve and expand a law practice. About six months ago I bought one of their publications, a book called “Renegade Lawyer Marketing”. In October I attended their annual summit meeting in Arlington Virginia. I listened to presentations from attorneys from all over the nation who had implemented their strategies and had great results. I spoke to more than one of these attorneys and learned even more and became more convinced  I could take my law firm to a new level. I also saw convincing presentations from some outstanding marketing vendor service providers. The Summit was a great experience for me and the best thing I have done for my law practice in a long time. I was convinced and impressed enough that I made arrangements to return to Virginia just last week to attend a Fast Implementation Boot Camp. I took with me two of my staff members. This was an opportunity to meet for a day-and-a-half with Ben Glass and his staff in a smaller group setting. This event was also super helpful.  The cost of it was unbelievably modest. Yet Ben and his very knowledgeable, enthusiastic, and engaging staff were all there. Each of these quality and talented individuals presented. That was important because my staff and I got to know each of them a bit. It gave me confidence that they would be available to assist my staff In the implementation of our marketing plan.  My employees and I left this event with specific hands-on instruction that if implemented correctly will significantly improve our law practice and bottom line. Attorney and law firm marketing expert Ben Glass (who is the real deal) takes the time to answer all questions really cares that each participant succeeds. Unless you are my competitor (Family Law in Southern California) I highly recommend Great Legal Marketing.

    John Bledsoe
  • Great Legal Marketing Has Made All the Difference in The World in How I Market the Services of My Law Firm

    Great Legal Marketing has made all the difference in the world in how I market the services of my law firm. It has totally transformed my marketing efforts and how I spend money to attract business. As a result of what my staff and I have learned from GLM, all of the other law firms with which we compete are constantly playing catch up.

    Tim Miley | Personal Injury | West Virginia
  • I Had a Great Review with Ben

    I had a great review with Ben, got some great ideas to work on and some things to implement to help me take my practice to the next level.

    Stacey Barrus | Personal Injury | Texas
  • Great Legal Marketing Provides an Outstanding Product for Smaller Law Firms and Solo Practitioners and I Highly Recommend It

    Great Legal Marketing provides an outstanding product for smaller law firms and solo practitioners and I highly recommend it. GLM provides a step-by-step guide to increasing your firm's marketing presence. I purchased the gold member package and I have been absolutely blown away by the materials and information that I have received since joining. It is truly is a great value for what you pay.

    Ben Westbrook | Personal Injury | Texas
  • I Simply Followed the Basic Steps and I Started Seeing Results

    Since joining Great Legal Marketing, my income and law firm have more than tripled. I simply followed the basic steps and I started seeing results. Now I am in a great position and am trying to tweak and improve things. Great Legal Marketing continues to help me in these endeavors so I never have to recreate the wheel.

    Michele Lewane | Workers' Compensation | Virginia
  • Helped Our Marketing Evolve

    Great group that has helped our marketing evolve from only TV to multiple marketing sources.

    Susan Miley | Personal Injury | West Virginia
  • The Best Organization Out There in Terms of Teaching Lawyer Marketing

    By far the best organization out there in terms of teaching lawyer marketing. Ben Glass not only teaches but is a practicing attorney who knows what we face on a day to day basis. At GLM, you will find an entire community of lawyers who are happy to share what they are doing in terms of marketing, law firm development & management, and life strategies. The people that you meet here are genuine & kind. The positive energy is contagious (no complainers!). I've been a very satisfied member since 2011 and look forward to many more years to come! Thank you, Great Legal Marketing!

    Carol Cadiz | Personal Injury and ERISA Disability | Illinois
  • Our firm has had a great experience working with Great Legal Marketing. They provide an excellent service. Great legal marketing has helped our office to reach the next level. They are the best legal marketing company of their kind.

    Our firm has had a great experience working with Great Legal Marketing. They provide an excellent service. Great legal marketing has helped our office to reach the next level. They are the best legal marketing company of their kind.

    Corey Walker | Workers' Compensation | Iowa
  • Just the Thing I Needed to Propel My Skills Forward

    Ben, Charley, and the whole team are very dedicated to their clients' success. This shows through their sincere attention to your questions and immense passion for all things "legal marketing". I have a marketing background, but I am new to the legal industry arena and their Fast Action Boot Camp was just the thing I needed to propel my skills forward and apply my newly found knowledge to my firm. I'd highly recommend working with them, attending their seminars, and most of all, asking them questions! Their professionalism is outstanding; you will not be disappointed.

    Novi Suleski
  • San Diego Estate Planning Says Thanks to Great Legal Marketing

    I wanted to thank you so much for our telephonic today. I appreciated your taking the time to read my e- mail before our meeting and then focus in on specific strategies  and techniques to assist my firm in obtaining more contacts. Your use of examples was most illustrative and I will study them and then make changes. You answered all of my questions and felt you were personally interested in my firm's success as I did when I attended your seminar in Los Angeles in August of this year. I look forward to working with you in the future.

    Roy M. Doppelt | Family Law | California
  • This week has been a real eye-opener for the good

    This week has been a real eye-opener for the good. By noon yesterday, I had already had six new files and I can directly attribute four of them to the new way of marketing I implemented after the conference. A motorcycle wreck (broken bones) was directly from a book order from about two weeks ago and he finally got around to coming in. Pepsi truck hit a lady's car and she had delayed getting a lawyer. Her passenger gave her my book and told her to call me. The funny thing is I don't know the passenger, have no idea how he got my book and he is actually being represented by a TV lawyer ( I guess he doesn't like that lawyer). A car accident case referred by former client-and I am confident the client would not remember my name if not for the newsletter (and I confirmed with the new client that my former client still lived at the same place-so I know he is getting my newsletter). A car accident case who got to me via AVVO. That is my first one from that site. And I had never heard of AVVO until the conference. Just thought you might want an update from the front lines!! Thanks for the good ideas!

    Mark A. Anderson| Personal Injury Trial Law|Texas
  • Ben's way too modest, so let me clue you in...

    [Ben] is way too modest, so let me clue you in. Ben’s 2-day seminars in Virginia are totally worth the trip and expense. Well worth it and you’ll learn what he means by “invest in yourself." I replaced FindLaw with Ben’s ideas. Not all of them mind you - I’m just one guy -  but feeding content into my website regularly (and inexpensively), having a professional SEO person working for me to make sure you’re fitting in the Google algorithm, and starting a fun newsletter... and my results have been great. I’m 66 and have never had more cases. Good cases. My very strong advice is to join Ben’s group Great Legal Marketing, go to the seminars (and take your SEO person and whoever helps you with marketing in your office) and you will not regret it. I’m not affiliated with Ben in any way and there’s no payoff for me except seeing some of my colleagues do better and run classier, profitable law firms. Become the wise man/woman at the top of the mountain. Yes, I am a big Ben Glass fan. Thanks again, Ben, you rock.

    Francis M. Smith | Personal Injury | New Jersey
  • Thank you so much for teaching us so much.

    WOW! What can I possibly say that you haven’t heard before? I am so very happy about my decision to join GLM in late 2012. I have already exceeded my goals in 2013. I just had my most profitable summer ever! Thank you so much for teaching us so much and for sharing so many great tools, ideas, and strategies to turn my law practice into the one I dreamed about when I decided to become a lawyer. With much gratitude and best wishes for continued success, Robert Malove.

    Robert Malove | Traffic/DUI | Florida
  • Do yourself a favor and attend the Great Legal Marketing Summit. You can thank me later.

    My only regret regarding GLM is that this fantastic, practice-changing, eye-opening, enthusiasm inducing program wasn’t available to me 30 years ago when I started practicing law. This was my second conference and my second regret is this not being my 6th or 7th. For all of those attorneys who are looking for a better way to build the mousetrap and at the same time wanting to get out of the rat-rage (enough of the vermin!), do yourself a favor and attend the 2014 conference. You can thank me later.

    Christopher Russell | Personal Injury | California
  • I consider the information taught to be extremely powerful and I don’t want you to know about it.

    Please don’t attend Ben Glass’s Great Legal Marketing summit. Especially if you live in Missouri or Illinois. I consider the information taught to be extremely powerful and I don’t want you to know about it. I want it all to myself. Please heed my advice; my wife and kids rely on me to provide for them. Thanks in advance for your cooperation.

    Chris Dysart | Personal Injury | Missouri
  • From North Carolina Personal Injury and Medical Malpractice Attorney Brent Adams: “We Lawyers Are Also Egomaniacs”

    We lawyers are big copycats. It took lawyers twenty years after the Bates decision (which allowed lawyers to advertise) before lawyers began to advertise to any significant degree. Why? It is because we are all copycats. We copied the conduct of the established blue blood, silk-stocking lawyers who (even after the Bates decision) looked down their nose at lawyer advertisers. Ben Glass teaches us not to be copycats. He teaches us to look around to see what all the other lawyers are doing and to do the opposite. In order to stand out from the crowd, you must be different. Ben teaches us how to stand out and how to do things differently which leads to a better practice, more money, and a better lifestyle. For instance, he notes that you can go to any phone book in any city in our country and look in the phone book to see that lawyer’s ads are all the same. We could substitute the names of the law firms in the various ads and it would make no difference. None of the ads stand out. Ben teaches us how to draft telephone book advertising which stands out and differentiates us from the crowd. He teaches us that our ads do not have to be large to be effective. We lawyers are also egomaniacs. We think that we have all the answers. Ben teaches us that is wrong. We should look to other industries and professions to see how they do it, what works for them, to see how they make money, and to see how they succeed. Ben teaches us to borrow ideas and methods from other businesses and apply those successful methods to our practice. He has shown us that there are many commonalities that we share with all other busi­nesses and that we can adapt their methods in our practices to make us more successful. It may be true that our law school professors taught us to “think like lawyers.” However, that is not necessarily good. It is more important to “think”. Ben shows us that it is important to think about how other industries succeed and to open our minds to new ideas and methods, to expand our imaginations, and to embrace new methods of thinking.We can all go broke “thinking like a lawyer.” We lawyers are also great procrastinators. Ben teaches us to “do it now.” Try new things, NOW. Even if it does not work, it is our failures that add to our body of knowledge and help us progress towards the ideas and methods that WILL work. The advantage that we small firm lawyers have over the mega-sized law firms is that we can turn on a dime, abandon the things that do not work, and embrace new things. Ben teaches us to exploit that advantage to the fullest. We lawyers have a terminal case of tunnel vision. We tend to focus on one area of practice, manner of doing things, habits, and customs and ignore the entire rest of the world. Ben removes the blinders from our eyes and allows us to see the world of law practice and life in general with a wide panoramic view. He teaches us to ask “why”and “why not.” Why can’t wedo things differently? Why is the way we have done things for years the best way? Why can’t we change? Why can’t we be better? Why can’t we have greater income and work less hours? We lawyers are miserable workaholics. We all tend to be “type A” person­alities driven to achieve. The problem is that, somewhere around the second year of law school, we focus on achieving the wrong things. More cases, more briefs, more deadlines, more trials, more clients... and for what? Ben teaches us to step back, take a look at our lives, and examine what is important. He teaches us that we can have a successful practice without working sixteen hour days. Ben teaches us to focus on what is really important in life and, more importantly, how to find the time to achieve and enjoy those important things. Ben is a master at eliminating time-draining vampires. By doing so, we all have more time to live life the way it should be lived. Ben’s materials provide a step-by-step guide to completely eliminating (or at least reducing) the five handicaps named above which we lawyers have and which prevent us from having a good quality lifestyle. While Ben will teach you about marketing, you will also learn how to make lifestyle changes which will greatly enhance your life and the lives of your family. Many who teach marketing to lawyers are not lawyers themselves. It is important that Ben is a lawyer. However, Ben is not just another lawyer. He is one of the premiere lawyers in his area of practice. Ben is on the cutting edge of new developments in the legal world and has taught lawyers throughout the country not only marketing techniques, but also new and creative innovations in the success­ful practice of law. It is important that we receive our marketing advice from an accomplished lawyer, not just an advertising man who does not know a tort from a doughnut. I highly recommend Ben’s toolkit, his seminars, and all of the materials which he generates so prolifically. Do not buy his materials, however, unless you are prepared to live a better life, have a more successful practice, and prudently manage more money than you ever imagined would come to you through your law practice.

    Brent Adams | Personal Injury, Medical Malpractice | North Carolina
  • Ben has studied with the giants so I don’t have to spend a fortune trying to sort the wheat from the chaff

    If I took the sum total of everything I learned about marketing and law school before I met Ben Glass and wrapped it up with a pretty bow and applied it in one super, duper burst of energy, I would be staring at my telephone saying, “Ring phone, ring”; then Ben Glass introduced me to the science of legal marketing, after 23 years of practicing law, I thought my education complete. Once upon a time, I began sending my clients a quarterly newsletter pub­lished by the ABA. Through ATLA, I discovered Newsletters Inc. and began using its newsletters instead. Then through Newsletters Inc., I discovered Ben Glass. One of your telephone interviewees (on CD) mentioned adding rejected clients to one’s mailing list. Wow! Ben has studied with the giants so I don’t have to spend a fortune trying to sort the wheat from the chaff. Ben introduces me to marketing experts; I get to pick and choose from the best in the country. And here is a secret: applying Ben’s marketing lessons is fun.

    Gary Rosenberg | Personal Injury | New York
  • Your Marketing Empowers Both the Potential Client and the Attorney

    It is a little after 5 AM and I am again sitting down with your work. It is well written and the message really resonates with me! I have read many of the books you mention (Blink, Tipping Point, E Myth[s]) and I have been buying from Nightingale Connant for 20 years! You don’t just know what to do, you have done it! I have been in practice for 24 years! During those 24 years, I have spent tre­mendous energy attempting to create ethical marketing that actually works! The generous hour you gave me on the phone was invaluable to this quest! I am very excited about the prospects for the future with your insight in my corner. I am looking forward to boarding Jet Blue to get out to Fairfax! Your work empowers both the potential client and the attorney! I look forward to being one of your charter members and realizing the success I know it will bring my firm. Great work and thank you for all the blood, sweat, and tears, that went into what you have put together. You have created some tremendous material and methodology. Vaughan Became one of our Charter Platinum Mastermind Members and after coming to our Great Legal Marketing Super Conference, wrote: There are some who can create, a few who can implement and a tiny minor­ity who can teach. You three [Ben, Rem Jackson and Tom Foster] managed to do all three! Your great presentations and materials had true synergy for a group of like-minded attorneys! Not only would I recommend this seminar, I would strongly caution those who might make the fatal mistake of missing the practice and life-changing concepts that you present.

    Vaughan de Kirby | Personal Injury and Immigration | California
  • Pittsburgh, Pennsylvania Employment Discrimination Attorney Greg Kunkel Now Rejects Shouting Louder as the Primary Way to Get New Cases

    I’ve enjoyed reading your marketing materials and look forward to imple­menting your strategies for my practice. I must admit that I always believed that “shouting louder’ was the primary way to market my practice before I read your materials.

    Gregory T. Kunkel, Esq. | Employment Discrimination | Pennsylvania
  • The Criminal and Traffic Defense Attorneys Agree: "The things that you are doing and teaching are so advanced and so much on the cutting edge"

    There have been a number of movies and TV shows; three of which imme­diately come to mind are the movies: “The X-Men,” “The Matrix,” and the TV show “Heroes,” in which the premise is that there are people with superpowers among us without the rest of us realizing it. This is how I felt about your “GLM Superconference” — that I was let in on this amazing meeting of super legal marketers. The things that you are doing and teaching are so advanced and so much on the cutting edge, I have a huge advantage over my competitors.

    Bob Battle | DUI | Virginia
  • Ben’s methods have allowed me to work less and earn more.

    I’ve been a trial lawyer for 25 years. I’ve even won a case in front of the United States Supreme Court, but I was clueless when it came to marketing my practice and maximizing my efficiency. Ben’s methods have allowed me to work less and earn more. His strategy of taking no unscheduled client phone calls has doubled my productivity and protected me from the “energy vampires” that previously sapped my strength and wasted my time.

    Mace Yampolsky | Criminal Defense | Nevada
  • The wealth of knowledge Ben has about marketing is something that should be sought after by any personal injury attorney who is serious about improving his or her practice as quickly as possible.

    I’ve looked at a lot of lawyer marketing materials, most written by non-lawyers who really have no idea of what pressures we all face running a law office, especially in this era of tort reform. Ben Glass really talks to everyone of us because he actually runs a profitable and growing personal injury practice. Having the opportunity to look over his shoulder to see how he markets his firm will be of immense value to any personal injury lawyer. You won’t find this information in any of the standard “How to Build Your Personal Injury Practice” books. From what I’ve seen, Ben is “the top marketing expert” for personal injury attorneys, which is evidenced by the fact that his keen insight is based on real world experience instead of theory. The wealth of knowledge Ben has about marketing is something that should be sought after by any personal injury attorney who is serious about improving his or her practice as quickly as possible, without having to experience all the dangerous and expensive pitfalls most lawyers have to navigate.

    Ed Geary | Criminal Law | Oklahoma