Discover why attorneys across the country believe
Great Legal Marketing is key to their success.
Solo and small firm attorneys across the globe are creating healthy (and wealthy) practices with the help of Great Legal Marketing. Our members are redefining success for lawyers; instead of working 80 hours a week on the cases that come their way, Great Legal Marketing members get to choose the cases they want to work on (while spending more time away from the office.)
Discover what our members have said about Great Legal Marketing. You will hear about our events, our strategies, and our philosophy of ethical and effective marketing.
Most attorneys start their firms assuming that being a really, really good attorney should, in an of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed have learned to leverage their current resources to create effective (and ethical) marketing. What they learned isn’t a magic pill or silver bullet, but a different approach to marketing that the elders of the profession haven’t considered.
If you want a peek at what successful attorneys use to market their practice, this special Marketing Breakthrough kit is your logical next step.
We’ve put together a FREE (and potentially life-changing) marketing kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your Marketing Breakthrough Kit from Great Legal Marketing!
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The Criminal and Traffic Defense Attorneys Agree: "The things that you are doing and teaching are so advanced and so much on the cutting edge"
There have been a number of movies and TV shows; three of which immediately come to mind are the movies: “The X-Men,” “The Matrix,” and the TV show “Heroes,” in which the premise is that there are people with super powers among us without the rest of us realizing it. This is how I felt about your “GLM Superconference” — that I was let in on this amazing meeting of super legal marketers. The things that you are doing and teaching are so advanced and so much on the cutting edge, I have a huge advantage over my competitors.Bob Battle | DUI | Virginia
Ben has studied with the giants so I don’t have to spend a fortune trying to sort the wheat from the chaff
If I took the sum total of everything I learned about marketing and law school before I met Ben Glass and wrapped it up with a pretty bow and applied it in one super, duper burst of energy, I would be staring at my telephone saying, “Ring phone, ring”; then Ben Glass introduced me to the science of legal marketing, after 23 years of practicing law, I thought my education complete. Once upon a time, I began sending my clients a quarterly newsletter published by the ABA. Through ATLA, I discovered Newsletters Inc. and began using its newsletters instead. Then through Newsletters Inc., I discovered Ben Glass. One of your telephone interviewees (on CD) mentioned adding rejected clients to one’s mailing list. Wow! Ben has studied with the giants so I don’t have to spend a fortune trying to sort the wheat from the chaff. Ben introduces me to marketing experts; I get to pick and choose from the best in the country. And here is a secret: applying Ben’s marketing lessons is fun.Gary Rosenberg | Personal Injury | New York
California Immigration Attorney says "Your work empowers both the potential client and the attorney!"
It is a little after 5 AM and I am again sitting down with your work. It is well written and the message really resonates with me! I have read many of the books you mention (Blink, Tipping Point, E Myth[s]) and I have been buying from Nightingale Connant for 20 years! You don’t just know what to do, you have done it! I have been in practice for 24 years! During those 24 years, I have spent tremendous energy attempting to create ethical marketing that actually works! The generous hour you gave me on the phone was invaluable to this quest! I am very excited about the prospects for the future with your insight in my corner. I am looking forward to boarding Jet Blue to get out to Fairfax! Your work empowers both the potential client and the attorney! I look forward to being one of your charter members and realizing the success I know it will bring my firm. Great work and thank you for all the blood, sweat, and tears, that went into what you have put together. You have created some tremendous material and methodology. Vaughan Became one of our Charter Platinum Mastermind Members and after coming to our Great Legal Marketing Super Conference, wrote: There are some who can create, a few who can implement and a tiny minority who can teach. You three [Ben, Rem Jackson and Tom Foster] managed to do all three! Your great presentations and materials had true synergy for a group of like-minded attorneys! Not only would I recommend this seminar, I would strongly caution those who might make the fatal mistake of missing the practice and life-changing concepts that you present.Vaughan de Kirby | Personal Injury and Immigration | California
From North Carolina Personal Injury and Medical Malpractice Attorney Brent Adams: “We Lawyers Are Also Egomaniacs.”
We lawyers are big copycats. It took lawyers twenty years after the Bates decision (which allowed lawyers to advertise) before lawyers began to advertise to any significant degree. Why? It is because we are all copycats.We copied the conduct of the established blue blood, silk-stocking lawyers who (even after the Bates decision) looked down their nose at lawyer advertisers. Ben Glass teaches us not to be copycats. He teaches us to look around to see what all the other lawyers are doing and to do the opposite. In order to stand out from the crowd, you must be different. Ben teaches us how to stand out and how to do things differently which leads to a better practice, more money, and a better lifestyle. For instance, he notes that you can go to any phone book in any city in our country and look in the phone book to see that lawyer’s ads are all the same. We could substitute the names of the law firms in the various ads and it would make no difference. None of the ads stand out. Ben teaches us how to draft telephone book advertising which stands out and differentiates us from the crowd. He teaches us that our ads do not have to be large to be effective. We lawyers are also egomaniacs. We think that we have all the answers. Ben teaches us that is wrong. We should look to other industries and professions to see how they do it, what works for them, to see how they make money, and to see how they succeed. Ben teaches us to borrow ideas and methods from other businesses and apply those successful methods to our practice. He has shown us that there are many commonalities that we share with all other businesses and that we can adapt their methods in our practices to make us more successful. It may be true that our law school professors taught us to “think like lawyers.” However, that is not necessarily good. It is more important to “think”. Ben shows us that it is important to think about how other industries succeed and to open our minds to new ideas and methods, to expand our imaginations, and to embrace new methods of thinking.We can all go broke “thinking like a lawyer.” We lawyers are also great procrastinators. Ben teaches us to “do it now.” Try new things, NOW. Even if it does not work, it is our failures that add to our body of knowledge and help us progress towards the ideas and methods that WILL work. The advantage that we small firm lawyers have over the mega-sized law firms is that we can turn on a dime, abandon the things that do not work, and embrace new things. Ben teaches us to exploit that advantage to the fullest. We lawyers have a terminal case of tunnel vision. We tend to focus on one area of practice, manner of doing things, habits, and customs and ignore the entire rest of the world. Ben removes the blinders from our eyes and allows us to see the world of law practice and life in general with a wide panoramic view. He teaches us to ask “why”and “why not.” Why can’t wedo things differently? Why is the way we have done things for years the best way? Why can’t we change? Why can’t we be better? Why can’t we have greater income and work less hours? We lawyers are miserable workaholics. We all tend to be “type A” personalities driven to achieve. The problem is that, somewhere around the second year of law school, we focus on achieving the wrong things. More cases, more briefs, more deadlines, more trials, more clients... and for what? Ben teaches us to step back, take a look at our lives, and examine what is important. He teaches us that we can have a successful practice without working sixteen hour days. Ben teaches us to focus on what is really important in life and, more importantly, how to find the time to achieve and enjoy those important things. Ben is a master at eliminating time-draining vampires. By doing so, we all have more time to live life the way it should be lived. Ben’s materials provide a step-by-step guide to completely eliminating (or at least reducing) the five handicaps named above which we lawyers have and which prevent us from having a good quality lifestyle. While Ben will teach you about marketing, you will also learn how to make lifestyle changes which will greatly enhance your life and the lives of your family. Many who teach marketing to lawyers are not lawyers themselves. It is important that Ben is a lawyer. However, Ben is not just another lawyer. He is one of the premiere lawyers in his area of practice. Ben is on the cutting edge of new developments in the legal world and has taught lawyers throughout the country not only marketing techniques, but also new and creative innovations in the successful practice of law. It is important that we receive our marketing advice from an accomplished lawyer, not just an advertising man who does not know a tort from a doughnut. I highly recommend Ben’s toolkit, his seminars, and all of the materials which he generates so prolifically. Do not buy his materials, however, unless you are prepared to live a better life, have a more successful practice, and prudently manage more money than you ever imagined would come to you through your law practice.Brent Adams | Personal Injury, Medical Malpractice | North Carolina
Ben Glass is that rare combination, excellent lawyer and businessman.
Ben Glass is that rare combination, excellent lawyer and businessman. We are especially grateful that he also believes in giving back to the trial bar, not only using his very creative and effective marketing skills to build his own law firm but to help the VTLA in marketing to our members and to those who’ve yet to see the light. —Jack Harris Executive Director of Virginia Trial Lawyers Association http://www.vtla.com/VA/
Emails from Maryland Attorney James McCollum
#1 — 2/6/06 Good morning. I opened my box this morning and just read “Ultimate Personal Injury Practice Building Toolkit.” I picked up some good pointers. I plan to rip the CDs to my iPod tonight so that I can listen when I am walking/running in the morning for exercise. Have a blessed day. #2 — 2/10/06 I have listened to the “Start Here First/Getting Started” CD at least 5 times this week. On the fourth or fifth listen, a very clear, very focused marketing idea came to me. I plan to start working on it today. #3 — 2/17/06 I read the quick start guide. I found it helpful in a crucial respect for me — creating a unique selling proposition. I also read the newsletter guide, since we use a“canned newsletter.”I think that you are correct. We use a canned newsletter because we have not developed a good time-management system from which we can create our own. But, we are working toward that end.James E. McCollum, Jr. | Litigation, Administrative Law, Church Law | Maryland
Ten Ways Ben has Underpromised and Overdelievered
I am an original Platinum Mastermind Group Member of Great Legal Marketing. Through the continued help of Ben we have achieved the following results: First page placement on Google and several first listings for our key words. Before Ben, we did not even have a website. Completely changing our marketing campaigns to emphasize education and information-based marketing. Publishing a “free” book and several others on the way to promote that campaign. Record gross revenues and profits. A mailing list of past clients, friends, and phone contacts to help grow our “herd”. A steady stream of new ideas that I can pick and choose to adapt to my practice. The ability to brainstorm new ideas and concepts with an intelligent group of like-minded individuals. For the first time I feel I have control over my law practice. Critique of my advertisements before I spend a lot of money. Peer pressure to actually get the work done!Charles E. Boyk | Personal Injury, Workers Compensation | Ohio
“I can’t wait to get to the office every day to implement one of the many new ideas generated through Ben Glass’s system.”
Whether you’ve been practicing 25 days or 25 years, if you’re looking for a new approach to define the law practice you want instead of having your law practice define you, I wouldn’t delay another minute in becoming part of Ben Glass’s Great Legal Marketing system. Not only does Ben Glass provide you with invaluable ideas about creating your ideal practice that has obviously worked for him and many others who have invested in this program, he also provides you with the continuing support through his monthly reports and his Mastermind and Diamond Practice Builder groups also available for you to join. Plus, you’ll get the wisdom of the many support vendors that Ben and countless others have developed to implement all the strategies.You avoid the time, money and mistakes by learning about the already prequalified experts like Web Master Tom Foster, book publishers like Word Association, and direct mail marketing experts like Newsletter Pro. After more than 25 years of a relatively successful PI practice, I was continuing to face increasing competition and no clear direction of how to think outside the usual box of marketing ideas that everyone of my colleagues were already trying. Now a year later, instead of repeating the same refrain like every other attorney I know who complains about practicing law, I can’t wait to get to the office every day to implement one of the many new ideas generated through Ben Glass’s system. And it’s paying off in new, better cases. What have I done so far based on Great Legal Marketing Toolkit: Completed two newsletters and one postcard; copies of which I enclose Put newspaper ads offering Free Reports in 3 different publications…I am enclosing those ads for your review Completed two books that deal with Worker’s Compensation and Auto Law I have the 800 number I have spoken with Tom Foster about a website I have combed through all of your materials and I bought most of Dan Kennedy’s books and two of Seth Godin’s But the lessons don’t stop with just the purchase of Ben’s Great Legal Marketing Toolkit. After buying the kit and attending his first seminar last year, I returned to yet another seminar with attorneys from all over the country. And while skeptical at first that this might be a repeat of last year’s great meeting, I came away with even more new and exciting ways to market my practice. Believe me when I say that I’ve tried numerous marketing programs over the years. While many have some good ideas, none come close to what Ben Glass has managed to put together. Rather than wait for your competition to discover these ideas (my biggest fear after first getting the Great Legal Marketing Toolkit) order it today and start putting these ideas to work for you tomorrow. And if you believe that this is just all marketing hype, I welcome you to call me directly at 610-363-3888.Daniel F. Monahan | Personal Injury, Worker’s Compensation | Pennsylvania
“Your Toolkit was the best present we could have given ourselves — and our firm.”
My husband and I purchased the Toolkit as a Christmas present to ourselves (we run a small PI firm in rural PA). While we haven’t yet made it thru all the materials, you have already inspired us to revamp our incredibly boring newsletter, to actively work on increasing our mailing list and to create and implement unique direct mainlining ideas. Admittedly, we are overwhelmed by most of what we want to do after reading your materials; we just keep reminding ourselves that we can do it all, we just have to take baby steps as we get started. We’ve also begun a fantastic relationship with Newsletters Inc. (purchased pamphlets already; they are designing a “free auto review” postcard for us) and I’ve contacted Foster web design for help in establishing a web presence. Your Toolkit was the best present we could have given ourselves — and our firm. Thank you for putting together such a common-sense “you can do this and here’s how it’s done” program. Months later, Carrie and her husband, Jim, drove down to Fairfax for Great Legal Marketing National Summit; this is the letter we got later, pointing out that what we do is not all about marketing, it’s about life. Hello Ben, It was great to meet you at the Conference. Since returning home, we’ve implemented many of the tactics you and others showed us: for example, Jim now works only 4 days per week (Fridays are now “Dad’s Day” with the girls) and we no longer accept unscheduled phone calls (at first our staff thought we were crazy, but now everyone realizes that this actually streamlines everyone’s time — no more playing phone tag, dodging calls, etc.). In general, we valued every moment of the Conference and were mightily impressed with the caliber of the entire event — from the speakers, the accommodations, heck, even the quality of paper you used to print the materials — it was all top notch. And getting to meet a rock star was just the icing on the cake. Thanks again for a superb Conference.Carrie and Jim Carroll | Personal Injury | Pennsylvania