There is No Reason Why You Can't Do It Too
Matthew Konecky | Criminal Law | Florida
I have been a member of Great Legal Marketing since October 2016. I’ve been in practice for 15 years and opened my own practice 13 years ago. Like everybody who’s started their own law office, it comes with great difficulty, but lots of personal rewards. In these 13 years I’ve had many ups and many downs. I started Great Legal Marketing with the hopes of smoothing out the downs and keeping with an upward trend. I have tried all sorts of marketing techniques throughout my 13 years. The ones I have been successful with, but didn’t keep consistent with, have been the tenements of Great Legal Marketing. I used to do my own newsletter 2 to 3 times a year, however I had to stop as I got busier because I didn’t have the time to do it myself. I had spent money on SEO and pay per click in the past, without much traction. I had also done direct marketing to those had been arrested but found in recent years that had been unsuccessful. Since starting Great Legal Marketing, I have written a book and 4 special reports. Marketing to your own clients really has been a way that I have been able to boost business in the last six months. In July we sent our first newsletter through the Newsletter Pro with great fanfare. But it’s not just enough to send out a newsletter, I have found it is important to generate feedback on that newsletter and on how I am doing. For every former client who has called me since we put out the newsletter, I have asked if they get the newsletter and or email blasts. The responses overwhelmingly yes and that they enjoy it. The most important thing I do with this kind of response is ask if they would rate me on Google and Avvo. The template provided by Great Legal Marketing has been wonderful. Not only do I reach out to my former clients with it, I reach out to my current clients after completing their case. As suggested, I have even send it to perspective clients that did not retain me if they liked my advice. It’s surprising that I get someone to give me five stars and they hadn’t even retained me, but it has happened. I have clients reach me at Google, Avvo, and Martindale Hubbell. Not all the time will I get reviews on each site, but if I get one five-star review it does wonders. While I did not get a ton of business from my website prior to getting these reviews, I am certainly getting a lot more calls inquiries and new clients because they see I am highly rated. Currently I have 34 five-star reviews on Google and 39 five-star reviews on Avvo. One goal is to reach 100 five-star reviews on Google by the end of 2018. My advice to anybody who has a website and a client base is to get your clients to sing your praises on Google and Avvo. There is no reason why you can’t do it too.