Effective Marketing for Personal Injury Attorneys
I think first of all, you look at what other businesses do, who are doing things well and you say, when you find a good idea, “How could I use that in my business to market my practice?” And so we’re afraid to, as we say, look outside the box. You try to attract attention with the different message and then we need to have a good complex marketing system in place, establishes us, you as the wise man or woman at the top of the mountain.
Right now, we have two seminars each year. We just did one in June. It was completely sold out. And the feedback we’ve got from lawyers who have gone to these types of seminars for years and years is that this is very different. We really have—we really are teaching lawyers how to be good entrepreneurs and good marketers and ethical marketers. I mean it’s very important to lawyers that we deliver a message that is ethically sense.