There is no way you can set realistic expectations for your practice if you don't set up a detailed website marketing strategy first. In order to get what you want, you have to know how to go about getting it. That is what a marketing strategy does. It is a plan of the actions and techniques you are going to use to achieve goals you set for yourself and your practice. Tom Foster of Foster Web Marketing knows that a successful marketing strategy will allow you to identify your perfect client, target them with different marketing mediums, and, in turn, get the types of cases you desire.