It's not uncommon for a lawyer to get tons of traffic to their website, yet receive little to no leads or clients from all that traffic. This is because people are going to their website, taking a look around, and then leaving. They leave because the website has nothing left to offer them. This is where you need a call to action.
A call to action is an opportunity for the consumer to take the next step. It tells them to call a phone number, order a book, or inquire for more information. It provides further interaction and keeps them connected. Tom Foster of Foster Web Marketing knows how valuable a call to action can be and encourages lawyers everywhere to add them to their website.