A huge misconception lawyers have is that they need to market themselves and that they should advertise their own attributes and accomplishments. The cold truth is that no one cares about you when they're searching for a lawyer. They care about what you have to offer them and what you can do for them. Tom Foster of Foster Web Marketing know that lawyers need to focus on marketing how they can solve potential client's problems and address their concerns. Once you've reeled them in, then it's okay to brag about how awesome you are!