When you ask a lawyer what they want out of their marketing they will almost always say "more cases." Most have never thought of what they are perfect practice with their perfect client should look like. Lawyers should really be going out to get "better clients" or "more cases with clients I really like".
It takes some thought and some giving yourself permission to create your "perfect life" in your own mind and then design your practice around it. This is what winners do in all walks of life and in all types of businesses. Lawyers should be no different.