Step 6 to Legal Marketing Success: Create Marketing that is Not About You

One way to differentiate yourself from the majority of other lawyers is to create marketing that is not about you.  Consumers don't care about all your qualifications; they care that you are able to relate to them.  They want to be assured that you can answer the questions on their mind when they go to seek out an attorney.  Be sure to create marketing about your practice niche and how you can help them.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.