One thing that every lawyer needs is a tribe of raving fans who can spread the word about what an awesome lawyer they are. This turns the lawyer into a local celebrity and also gets them the referrals they need which, in turn, produce the best type of cases.
The problem here is that most attorneys don't know how to "cultivate their tribe." They don't know how to get these vital referrals. Ben Glass has found that the best way to do this is to host fun activities and promotions in his practice, such as contests, giveaways, and a monthly newsletter.